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Acquisition pattern analysis for evolutionary database marketing
15 references·0 citing·44 second hop
Acquisition pattern analysis for evolutionary database marketing (2009)Acquisition pattern analysis for evolutio…Advances in Consumer Research (2025)Advances in Consumer ResearchAnalysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods (2005)Analysis of acquisition patte…Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction (2003)Cross-selling through databas…Introduction to Nonparametric Item Response Theory (2002)Introduction to Nonparametric…The Application of a Relationship Marketing Perspective in Retail Banking (2001)The Application of a Relation…Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach (1998)Segmenting Financial Services…The quest for loyalty: Creating value through partnership (1997)The quest for loyalty: Creati…Data Fusion: An Appraisal and Experimental Evaluation (1997)Data Fusion: An Appraisal and…Advertising communications & promotion management (1997)Advertising communications & …The quest for loyalty : creating value through partnership (1996)The quest for loyalty : creat…Domain‐specific Market Segmentation (1994)Domain‐specific Market Segmen…Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services (1991)Applying latent trait analysi…Consumer behavior in accumulating household financial assets (1982)Consumer behavior in accumula…Consumer Acquistion Patterns for Durable Goods (1979)Consumer Acquistion Patterns …Durable Accumulation: an Examination of Priority Patterns (1978)Durable Accumulation: an Exam…The Current Population Survey: Design and Methodology. (1981)Compensating for missing survey data (1982)Combining Household Income and Expenditure Data in Policy Simulations (2002)Data Fusion Through Statistical Matching (2002)Survey-Based Targeting Fine-Tunes Television Media Planning (2010)Developing Buyer-Seller Relationships (1987)The Changing Role of Marketing in the Corporation (1992)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationships and individuals' bank switching behavior (2003)Relationship marketing and consumer switching behavior (2005)A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative (2007)The nature of human values (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Marketing management: analysis. planning. implementation and control (2000)Closing the gap between values and behavior—a means–end theory of lifestyle (2002)Linking strategic practices and organizational performance to Porter's generic strategies (2006)A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products (2010)THE ASSET STRUCTURE OF INDIVIDUAL PORTFOLIOS AND SOME IMPLICATIONS FOR UTILITY FUNCTIONS (1975)Breaking Free from Product Marketing (1977)Consumer Decision Making-Fact or Fiction? (1979)Ownership patterns for durable goods and financial assets: a Rasch analysis (1997)Opportunities for Family Research in Marketing (2000)A Method of Scalogram Analysis Using Summary Statistics (1956)Characteristics of Adopters and Non-Adopters of Home Computers (1983)Identifying cross‐selling opportunities, using lifestyle segmentation and survival analysis (2007)Some latent trait models and their use in inferring an examinee's ability (1968)INDIVIDUAL INVESTOR RISK AVERSION AND INVESTMENT PORTFOLIO COMPOSITION (1975)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Customer Metrics and Their Impact on Financial Performance (2006)A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration (1989)Latent Variable Models and Factor Analysis (1989)Charting New Directions for Marketing (1999)Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Modeling Customer Lifetime Value (2006)The C-OAR-SE procedure for scale development in marketing (2002)Measuring perceptions of brand luxury (2004)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)Item Response Theory and Clinical Measurement (2008)Dimensionality assessment of ordered polytomous items with parallel analysis. (2011)Methods for the detection of carelessly invalid responses in survey data (2015)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
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References

  • 2025Advances in Consumer Research13,486 cited
  • 2002Introduction to Nonparametric Item Response Theory764 cited
  • 1997Advertising communications & promotion management430 cited
  • 2003Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction336 cited
  • 1991Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services249 cited
  • 1994Domain‐specific Market Segmentation169 cited
  • 2001The Application of a Relationship Marketing Perspective in Retail Banking130 cited
  • 1979Consumer Acquistion Patterns for Durable Goods67 cited
  • 1997Data Fusion: An Appraisal and Experimental Evaluation39 cited
  • 1982Consumer behavior in accumulating household financial assets35 cited
  • 1996The quest for loyalty : creating value through partnership34 cited
  • 1998Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach28 cited
  • 2005Analysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods25 cited
  • 1997The quest for loyalty: Creating value through partnership21 cited
  • 1978Durable Accumulation: an Examination of Priority Patterns

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