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Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall and Rate
16 references·2 citing·44 second hop
Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall and Rate (2007)Comparative Effectiveness of 30- versus 6…Advances in Consumer Research (2025)Advances in Consumer ResearchAdvertising and integrated brand promotion (2009)Advertising and integrated br…Integrated Advertising, Promotion and Marketing Communications (2002)Integrated Advertising, Promo…Instrumental vs. Vocal Versions of Popular Music in Advertising (2001)Instrumental vs. Vocal Versio…The Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…Recall and Recognition: A Very Close Relationship (1998)Recall and Recognition: A Ver…Comparative Effectiveness of Executional Elements in TV Advertising: 15- versus 30-second Commercials (1998)Comparative Effectiveness of …Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects (1997)Consumer Memory for Televisio…Advertising Recognition and Recall by Age--Including Teens (1995)Advertising Recognition and R…Music and Radio Advertising: Effects of Tempo and Placement (1994)Music and Radio Advertising: …Investigating the Impact of Executional Style on Television Commercial Effectiveness (1994)Investigating the Impact of E…Attention, Attitude, and Affect in Response to Advertising (1994)Attention, Attitude, and Affe…The Effects of Length, Content, and Repetition on Television Commercial Effectiveness (1993)The Effects of Length, Conten…Executional Factors and Advertising Effectiveness: A Replication (1989)Executional Factors and Adver…Recognition versus Recall as Measures of Television Commercial Forgetting (1988)Recognition versus Recall as …Characteristics of Radio Commercials and Their Recall Effectiveness (1986)Characteristics of Radio Comm…Increasing brand awareness: Memory for short audio ads (2021)Increasing brand awareness: M…Strategies for More Effective Six-Second Video Advertisements (2020)Strategies for More Effective…Statistical significance in psychological research. 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(1969)Design and Analysis: A Researcher's Handbook (1975)Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement (2018)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)An Information Processing Theory of Consumer Choice (1979)Designing Visual Recognition for the Brand* (2009)Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach (2012)Imagery and Verbal Processes (2013)8. Imagery, Propositions, and the Form of Internal Representations (2014)Excitement or sophistication? A preliminary exploration of online brand personality (2006)Service quality and customer satisfaction: qualitative research implications for luxury hotels (2015)Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? (2016)Do Marketers Get The Advertising They Need or The Advertising They Deserve? 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References

  • 2025Advances in Consumer Research13,264 cited
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  • 2002Integrated Advertising, Promotion and Marketing Communications286 cited
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  • 1986Characteristics of Radio Commercials and Their Recall Effectiveness66 cited
  • 1995Advertising Recognition and Recall by Age--Including Teens51 cited
  • 1994Investigating the Impact of Executional Style on Television Commercial Effectiveness51 cited
  • 1998Recall and Recognition: A Very Close Relationship

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49 cited
  • 1994Music and Radio Advertising: Effects of Tempo and Placement48 cited
  • Cited by

    • 2021Increasing brand awareness: Memory for short audio ads13 cited
    • 2020Strategies for More Effective Six-Second Video Advertisements9 cited