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The moderating role of consumer personality and source credibility in celebrity endorsements

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References

1992An Introduction to the Five‐Factor Model and Its Applications6,832 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1970Marketing Research3,552 cited
1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
2005The international personality item pool and the future of public-domain personality measures3,178 cited
1999A broad-bandwidth, public domain, personality inventory measuring the lower-level facets of several five-factor models3,150 cited
1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
2003Personality in Adulthood2,705 cited
2017Communication And Persuasion2,240 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1985Personality and Individual Differences1,891 cited
1985Personality and Individual Differences: A Natural Science Approach1,846 cited

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1999Celebrity Endorsement: A Literature Review1,734 cited

1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited

Cited by

2021Forty-five years of celebrity credibility and endorsement literature: Review and learnings165 cited
2024The effect of source disclosure on evaluation of AI-generated messages81 cited
2017Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa45 cited
2022Does source credibility matter in promoting sustainable consumption? Developing an integrated model41 cited
2019Effect of celebrity endorsement on telecommunication companies’ reputation36 cited
2019Matching-up celebrities’ brands with products and social causes34 cited
2017Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study30 cited
2016An exploratory study of jobseekers’ decision-making styles, recruitment information sources and organisational attractiveness30 cited
2018Perspectives on “other” customers’ roles in citizenship behaviour29 cited
2017Exploring meaning transfer in celebrity endorsements: measurement and validation28 cited
2020Impact of celebrity endorser as in-store stimuli on impulse buying27 cited
2020Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model22 cited
2015PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP NIAT BELI20 cited
2021Relative effectiveness of celebrity and product match-up for two high consumer involvement situations16 cited
2021The Effect of a Celebrity Endorser on Purchase Interest through Brand Image16 cited
2015The Impact of Celebrity Credibility on Consumer’s Purchase Intention toward the Footwear Industry in Malaysia: The Mediating Effect of Attitude toward Advertisement15 cited