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The new criticism
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  • 2006What Does Brand Mean? Historical-Analysis Method and Construct Definition228 cited
  • 2016What Was “Close Reading”?122 cited
  • 1987A paradigm for performance studies121 cited
  • 1996Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings120 cited
  • 2006The Internationalisation of Copyright Law: Books, Buccaneers and the Black Flag in the Nineteenth Century104 cited
  • 2015Aesthetics from Classical Greece to the Present89 cited
  • 1990Local Transcendence: Cultural Criticism, Postmodernism, and the Romanticism of Detail83 cited
  • 2011The state of the digital humanities69 cited
  • 2013The Peasant in Postsocialist China: History, Politics, and Capitalism69 cited
  • 2010Pedagogical Dramas and Transformational Play: Narratively Rich Games for Learning58 cited
  • 2006To Text or Context? Endotextual, Exotextual, and Multi-textual Approaches to Narrative and Discursive Organizational Studies55 cited
  • 2008English Education Research and Classroom Practice: New Directions for New Times49 cited
  • 1995What Work is there for us to do? American Literary Studies or American Cultural Studies?45 cited
  • 2012Rereading the New Criticism32 cited

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  • 2011Behaviorism and the Beginnings of Close Reading30 cited
  • 2015Modernist Fiction and Vagueness: Philosophy, Form, and Language27 cited