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Does Corporate Sponsorship of a Socially‐Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti‐Drinking and Driving Message

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References

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1990The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness444 cited

1978The Persuasive Effect of Source Credibility: A Situational Analysis395 cited

1995Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising344 cited

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