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Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms

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Cited by

2000Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions1,406 cited
2003Specific Investments in Marketing Relationships: Expropriation and Bonding Effects583 cited
2008Transaction Cost Economics: An Assessment of Empirical Research in the Social Sciences

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2005Contractual Governance, Relational Governance, and the Performance of Interfirm Service Exchanges: The Influence of Boundary-Spanner Closeness327 cited

2004Curbing Foreign Distributor Opportunism: An Examination of Trust, Contracts, and the Legal Environment in International Channel Relationships298 cited

2011The influence of exchange hazards and power on opportunism in outsourcing relationships284 cited

2001Perspectives on joint competitive advantages in buyer–supplier relationships283 cited

2010Shadow of the contract: how contract structure shapes interfirm dispute resolution279 cited

2016Dynamic Relationship Marketing273 cited