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Designing Loyalty-Building Programs for Packaged Goods Brands

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References

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452 cited

1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited

1985Effects of Context and Part-Category Cues on Recall of Competing Brands248 cited

Cited by

2015Building, measuring, and profiting from customer loyalty356 cited
2006Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards257 cited
2020Three decades of research on loyalty programs: A literature review and future research agenda249 cited
2011Loyalty Programmes: Current Knowledge and Research Directions*234 cited
2008Brand communities on the internet207 cited
2008Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty206 cited
2008Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability205 cited
2005Customer frustration in loyalty programs192 cited
2005Optimizing the Marketing Interventions Mix in Intermediate-Term CRM191 cited
2005Loyalty programs and a sense of community185 cited
2013Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit177 cited
2009The Drivers of Loyalty Program Success175 cited
2012The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs156 cited
2005Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level155 cited
2014Customer–company identification and the effectiveness of loyalty programs152 cited
2006Customer loyalty programs: are they fair to consumers?140 cited