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Progress and promise: the last decade of international marketing research
16 references·13 citing·49 second hop
Progress and promise: the last decade of international marketing research (2003)Progress and promise: the last decade of …Ranking the International Business Journals (2000)Ranking the International Bus…International Market Segmentation Based on Consumer–Product Relations (1999)International Market Segmenta…International Market Segmentation Based on Consumer-Product Relations (1999)International Market Segmenta…Methodological Issues in Empirical Cross-Cultural Research: A Survey of the Management Literature and a Framework (1997)Methodological Issues in Empi…Faculty Perceptions of Marketing Journals (1997)Faculty Perceptions of Market…Controllable Factors of New Product Success: A Cross-National Comparison (1996)Controllable Factors of New P…An Analysis of Twenty-Five Years of Research in the Journal of International Business Studies (1994)An Analysis of Twenty-Five Ye…Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General (1993)Assessing the Cross-National …An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990 (1993)An Assessment of Theoretical …The Parochial Dinosaur: Organizational Science in a Global Context (1991)The Parochial Dinosaur: Organ…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…International Marketing and National Character: A Review and Proposal for an Integrative Theory (1990)International Marketing and N…Empirical Research in International Marketing: 1976–1982 (1984)Empirical Research in Interna…Methodological and Theoretical Issues and Advancements in Cross-Cultural Research (1983)Methodological and Theoretica…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Comparative Marketing: The First Twenty five Years (1981)Comparative Marketing: The Fi…Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda (2021)Performance consequences of m…Positioning strategies of foreign and indigenous firms in an African cultural milieu (2019)Positioning strategies of for…The relationships between distance factors and international collaborative research outcomes: A bibliometric examination (2018)The relationships between dis…An Integrated Success Factor Model of Professional Virtual Communities: Incorporation of the Operators, Members, and Life Cycle Perspectives (2018)An Integrated Success Factor …Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda (2017)Consumer Response to Brand Ge…Open innovation: an analysis of twelve years of research (2016)Open innovation: an analysis …Themes of study in manufacturing strategy literature (2015)Themes of study in manufactur…Research methodologies and publication trends in manufacturing strategy (2015)Research methodologies and pu…Methods to increase research output: some tips looking at the MENA region (2013)Methods to increase research …Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Regionalization vs. globaliza…Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers (2008)Diffusion of Measurement Inva…International advertising strategy: the standardisation question in manager studies (2007)International advertising str…Πραγματική και ψυχολογική απόσταση στην επιλογή διεθνών αγορών και η επίδραση των στερεοτυπικών αντιλήψεων (2006)Πραγματική και ψυχολογική από…The nature and measurement of meaning. 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(1983)Intrapreneurship (2001)Customer-based corporate reputation of a service firm: scale development and validation (2007)A revealed preference study of management journals’ direct influences (1999)Recent Developments in International Management Research: A Review of 20 Top Management Journals (2002)An assessment of the measurement of performance in international business research (2008)Enhancing the Trustworthiness of Qualitative Research in International Business (2008)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(1966)The Interpretation of Cultures (1974)Culture's Consequences: International Differences in Work-Related Values (1981)National Culture and New Product Development: An Integrative Review (1996)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Beyond national culture: implications of cultural dynamics for consumer research (2006)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The Growth of the Firm in Planned Economies in Transition: Institutions, Organizations, and Strategic Choice (1996)Absorptive capacity, learning, and performance in international joint ventures (2001)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Abusive Supervision in Work Organizations: Review, Synthesis, and Research Agenda (2007)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)Captivating company: dimensions of attractiveness in employer branding (2005)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
this work references cited by second hop

References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1991The Parochial Dinosaur: Organizational Science in a Global Context949 cited
  • 1983Methodological and Theoretical Issues and Advancements in Cross-Cultural Research619 cited
  • 1990International Marketing and National Character: A Review and Proposal for an Integrative Theory605 cited
  • 1999International Market Segmentation Based on Consumer–Product Relations353 cited
  • 1997Faculty Perceptions of Marketing Journals289 cited
  • 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General287 cited
  • 2000Ranking the International Business Journals278 cited
  • 1996Controllable Factors of New Product Success: A Cross-National Comparison265 cited
  • 1997Methodological Issues in Empirical Cross-Cultural Research: A Survey of the Management Literature and a Framework255 cited
  • 1999International Market Segmentation Based on Consumer-Product Relations211 cited
  • 1984Empirical Research in International Marketing: 1976–1982211 cited
  • 1994An Analysis of Twenty-Five Years of Research in the Journal of International Business Studies194 cited

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  • 1993An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990172 cited
  • 1981Comparative Marketing: The First Twenty five Years150 cited
  • Cited by

    • 2021Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda102 cited
    • 2008Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers81 cited
    • 2015Themes of study in manufacturing strategy literature76 cited
    • 2015Research methodologies and publication trends in manufacturing strategy49 cited
    • 2016Open innovation: an analysis of twelve years of research49 cited
    • 2007International advertising strategy: the standardisation question in manager studies47 cited
    • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
    • 2018The relationships between distance factors and international collaborative research outcomes: A bibliometric examination37 cited
    • 2013Methods to increase research output: some tips looking at the MENA region29 cited
    • 2017Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda16 cited
    • 2019Positioning strategies of foreign and indigenous firms in an African cultural milieu13 cited
    • 2018An Integrated Success Factor Model of Professional Virtual Communities: Incorporation of the Operators, Members, and Life Cycle Perspectives11 cited
    • 2006Πραγματική και ψυχολογική απόσταση στην επιλογή διεθνών αγορών και η επίδραση των στερεοτυπικών αντιλήψεων0 cited