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Emerging metaphors in brand management: towards a relational approach
16 references·5 citing·33 second hop
Emerging metaphors in brand management: towards a relational approach (2007)Emerging metaphors in brand management: t…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004)Brand Portfolio Strategy: Cre…Creating powerful brands in consumer, service and industrial markets (2003)Creating powerful brands in c…Relationship Marketing: Creating Stakeholder Value (2002)Relationship Marketing: Creat…Branding and Brand Equity (2002)Branding and Brand EquityRelationship Marketing: Exploring Relational Strategies in Marketing (2001)Relationship Marketing: Explo…Building on Services' Characteristics to Develop Successful Services Brands (2001)Building on Services' Charact…Service Management and Marketing: A Customer Relationship Management Approach (2000)Service Management and Market…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships (1997)Reviving brand loyalty: A rec…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Marketing Management and Strategy (1994)Marketing Management and Stra…Consumption, Anti-Consumption and Consumption Communities (2014)Consumption, Anti-Consumption…Conceptualizing the brand in social media community: The five sources model (2014)Conceptualizing the brand in …Brand management in small and medium-sized (SME) retailers: A future research agenda (2013)Brand management in small and…Young adults’ relationship intentions towards their cell phone network operators (2012)Young adults’ relationship in…Brand network maps (2012)Brand network mapsSelf-Concept in Consumer Behavior: A Critical Review (1982)Building Strong Brands (1995)Brand trust in the context of consumer loyalty (2001)Corporate branding and corporate brand performance (2001)Customer loyalty and customer loyalty programs (2003)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Zero defections: quality comes to services. (1990)Putting the Service-Profit Chain to Work (1994)Marketing as Value Co-creation Through Network Interaction and Resource Integration (2010)Value creation processes and value outcomes in marketing theory (2013)Sport and social media research: A review (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Internal market orientation (2002)The criteria for successful services brands (2003)Re-conceptualizing Information System Success: The IS-Impact Measurement Model (2008)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)A model of customer-based brand equity and its application to multiple destinations (2008)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2004The relationship marketing process: communication, interaction, dialogue, value1,028 cited
  • 1997Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships677 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 1994Marketing Management and Strategy496 cited
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  • 2002Relationship Marketing: Creating Stakeholder Value401 cited
  • 2002Branding and Brand Equity326 cited
  • 2004Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity298 cited
  • 2001Relationship Marketing: Exploring Relational Strategies in Marketing

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246 cited
  • 2001Building on Services' Characteristics to Develop Successful Services Brands234 cited
  • Cited by

    • 2014Conceptualizing the brand in social media community: The five sources model121 cited
    • 2013Brand management in small and medium-sized (SME) retailers: A future research agenda33 cited
    • 2012Young adults’ relationship intentions towards their cell phone network operators25 cited
    • 2014Consumption, Anti-Consumption and Consumption Communities15 cited
    • 2012Brand network maps12 cited