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A Comparison of the Effectiveness of Perimeter and Outdoor Advertising
12 references·2 citing·44 second hop
A Comparison of the Effectiveness of Perimeter and Outdoor Advertising (1997)A Comparison of the Effectiveness of Peri…Le rôle de l'intensité des émotions éprouvées par le téléspectateur dans la mémorisation du parrainage (1996)Le rôle de l'intensité des ém…Sponsoring (1995)SponsoringPoint of View: Ambush Marketing: Immoral or Imaginative Practice? (1994)Point of View: Ambush Marketi…Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns (1994)Improving the Effectiveness o…Factors Influencing Recall of Outdoor Advertising (1993)Factors Influencing Recall of…Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli (1992)Effects of Involvement, Arous…Advances in Consumer Research (1992)Advances in Consumer ResearchOutdoor Advertising as Experiments (1990)Outdoor Advertising as Experi…Sport- und Kultursponsoring (1989)Sport- und KultursponsoringThe Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall (1988)The Super Bowl: An Investigat…Proceedings of the 1982 conference of the American Academy of Advertising (1982)Proceedings of the 1982 confe…Some Internal Psychological Factors Influencing Consumer Choice (1976)Some Internal Psychological F…Socio-economic patterning of food and drink advertising at public transport stops in Edinburgh, UK (2021)Socio-economic patterning of …The Effects of Humour in Online Recruitment Advertising (2016)The Effects of Humour in Onli…Executional Factors and Advertising Effectiveness: A Replication (1989)Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact (1990)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings. (1991)The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003)The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates (2003)The Effect of Billboards within the Gaming Environment (2004)An approach to environmental psychology (1974)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Measuring the Involvement Construct (1985)The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup (2010)Mood States and Consumer Behavior: A Critical Review (1985)The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior (1986)Factors Affecting Online Advertising Recall: A Study of Students (2003)The Consumption of Television Programming: Development and Validation of the Connectedness Scale (2004)Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010)Experimental and Quasi-Experimental Designs for Research (1963)Foundations of Behavioral Research (1974)Telling more than we can know: Verbal reports on mental processes. (1977)Business perceptions of the role of billboards in the U.S. economy (2003)Airport Advertising Effectiveness: An Exploratory Field Study (2008)Split-Second Recognition: What Makes Outdoor Advertising Work? (2009)The theory of planned behavior (1991)Mood and judgment: The affect infusion model (AIM). (1995)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn? (2019)Factors Affecting Job Announcement Competitiveness on Job Listing Websites (2020)Sponsorship – Legitimising the Medium (1991)Sponsorship and the Image of the Sponsor (1991)The Role of Sponsorship in the Marketing Communications Mix (1991)Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects (1997)Ambush marketing: Is confusion to blame for the flickering of the flame? (1998)The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (2019)The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption (1986)Print Ad Recognition Readership Scores: An Information Processing Perspective (1988)Consumer response to Web sites and their influence on advertising effectiveness (2002)Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models (2006)Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts (1997)Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior (2002)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)Experiencing Interactive Advertising beyond Rich Media (2004)Mobile Advertising: A Framework and Research Agenda (2016)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
this work references cited by second hop

References

  • 1992Advances in Consumer Research2,863 cited
  • 1976Some Internal Psychological Factors Influencing Consumer Choice391 cited
  • 1988The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall202 cited
  • 1992Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli161 cited
  • 1994Point of View: Ambush Marketing: Immoral or Imaginative Practice?150 cited
  • 1993Factors Influencing Recall of Outdoor Advertising135 cited
  • 1994Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns75 cited
  • 1990Outdoor Advertising as Experiments53 cited
  • 1996Le rôle de l'intensité des émotions éprouvées par le téléspectateur dans la mémorisation du parrainage25 cited
  • 1982Proceedings of the 1982 conference of the American Academy of Advertising18 cited
  • 1989Sport- und Kultursponsoring17 cited
  • 1995Sponsoring15 cited

Cited by

  • 2016The Effects of Humour in Online Recruitment Advertising22 cited
  • 2021Socio-economic patterning of food and drink advertising at public transport stops in Edinburgh, UK15 cited

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