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Guidelines for Corporate Trademark Licensing
5 references·0 citing·13 second hop
Guidelines for Corporate Trademark Licensing (1985)Guidelines for Corporate Trademark Licens…Marketing Decisions for New and Mature Products: Planning, Development and Control (1984)Marketing Decisions for New a…Marketing Strategy and Plans (1979)Marketing Strategy and PlansBasic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Trademark Problems and How to Avoid Them (1974)Trademark Problems and How to…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Strategic Purchasing Planning (1983)The Performance Impact of Product Innovation Strategies (1984)The Performance Impact of an International Orientation on Product Innovation (1988)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Brand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses (2015)A More Comprehensive View of Consumer Confusion: Scale Development (2017)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)An Empirical Analysis of Firm Product Line Decisions (1999)Approaches to market orientation and new product development in smaller enterprises: a proposal for a context-rich interpretive framework (2001)Marketing programmes across different phases of the product life cycle (2006)
this work references cited by second hop

References

  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1979Marketing Strategy and Plans68 cited
  • 1974Trademark Problems and How to Avoid Them19 cited
  • 1984Marketing Decisions for New and Mature Products: Planning, Development and Control18 cited

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