Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Building Brands Identity

4 references·9 citing·40 second hop

FromToDepth

this work references cited by second hop

References

2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
2005An exploration of the brand identity–brand image linkage: A communications perspective488 cited
2004Creating brand identity: a study of evaluation of new brand names150 cited
2009Customer-Based Brand Equity for Global Brands: A Multinational Approach98 cited

Cited by

2015Effects of Brand on Consumer Preferences: A study in Turkmenistan22 cited
2021USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY’S BRAND18 cited
2020Brand identity development17 cited
2021Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector16 cited
2023A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding12 cited
2022Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis11 cited
2022The Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in E-commerce Context10 cited
2020Lighting Branding:7 cited
2022Museum brand identity model approach: An online Delphi Study1 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work