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Assessing the brand position of Danish kros
9 references·0 citing·44 second hop
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this work references cited by second hop

References

  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2005Destination Branding: creating the Unique Destination Proposition627 cited
  • 2001Are the strategic stars aligned for your corporate brand?538 cited
  • 1999Increasing brand loyalty in the hospitality industry293 cited
  • 2001Brand equity: is it more important in services?247 cited
  • 1996Aestheticization Processes84 cited
  • 2005Branding: Myth and reality in the hotel industry34 cited
  • 1999Marketing Icewine to Japanese Tourists in Niagara: The Case of Inniskillin Winery29 cited

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