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Market Share and Distribution: A Generalization, a Speculation, and Some Implications
4 references·16 citing·55 second hop
Market Share and Distribution: A Generalization, a Speculation, and Some Implications (1995)Market Share and Distribution: A Generali…Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Excess Behavioral Loyalty for…Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty (1979)Brand Choice Inertia as One A…A Two-Dimensional Concept of Brand Loyalty (1976)A Two-Dimensional Concept of …Why Does "Brand Loyalty" Vary over Products? (1964)Why Does "Brand Loyalty" Vary…Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions (2014)Taking private labels upmarke…Leveraging Distribution to Maximize Firm Performance in Emerging Markets (2014)Leveraging Distribution to Ma…Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning (2013)Manufacturer and Retailer Str…Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany (2011)Success Drivers of Fiction Bo…Preference Minorities and the Internet (2011)Preference Minorities and the…The moderating effect of brand strength in manufacturer–reseller relationships (2010)The moderating effect of bran…The Impact of Brand Delisting on Store Switching and Brand Switching Intentions (2008)The Impact of Brand Delisting…Research Note—Structural Demand Estimation with Varying Product Availability (2008)Research Note—Structural Dema…Distribution Intensity and New Car Choice (2008)Distribution Intensity and Ne…Market Roll-Out and Retailer Adoption for New Brands (2004)Market Roll-Out and Retailer …First mover advantage through franchising (2002)First mover advantage through…Entry strategy for radical product innovations: A conceptual model and propositional inventory (2002)Entry strategy for radical pr…A Multimethod Approach for Creating New Business Models: The General Motors OnStar Project (2002)A Multimethod Approach for Cr…Building models for marketing decisions: (2000)Building models for marketing…Order forecasts, retail sales, and the marketing mix for consumer durables (1998)Order forecasts, retail sales…Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability? 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this work references cited by second hop

References

  • 1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1979Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty170 cited
  • 1964Why Does "Brand Loyalty" Vary over Products?158 cited

Cited by

  • 2000Building models for marketing decisions:157 cited
  • 2002First mover advantage through franchising149 cited
  • 2013Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning128 cited
  • 2008The Impact of Brand Delisting on Store Switching and Brand Switching Intentions128 cited
  • 2014Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions117 cited
  • 2011Preference Minorities and the Internet109 cited
  • 2004Market Roll-Out and Retailer Adoption for New Brands107 cited
  • 2002A Multimethod Approach for Creating New Business Models: The General Motors OnStar Project94 cited
  • 1998Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?93 cited
  • 2008Distribution Intensity and New Car Choice82 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2008Research Note—Structural Demand Estimation with Varying Product Availability82 cited
  • 2010The moderating effect of brand strength in manufacturer–reseller relationships77 cited
  • 2014Leveraging Distribution to Maximize Firm Performance in Emerging Markets74 cited
  • 2002Entry strategy for radical product innovations: A conceptual model and propositional inventory71 cited
  • 2011Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany59 cited
  • 1998Order forecasts, retail sales, and the marketing mix for consumer durables59 cited