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Factors Affecting the Marketing of a Public Safety Message: The Third-Person Effect and Uses and Gratifications Theory in Public Reaction to a Crime Reduction Program
16 references·1 citing·39 second hop
Factors Affecting the Marketing of a Public Safety Message: The Third-Person Effect and Uses and Gratifications Theory in Public Reaction to a Crime Reduction Program (2007)Factors Affecting the Marketing of a Publ…Communication And Persuasion (2017)Communication And PersuasionPersonal contact, individuation, and the better-than-average effect. (1995)Personal contact, individuati…Overrating the X-Rating: The Third-Person Perception and Support for Censorship of Pornography (1995)Overrating the X-Rating: The …Perspectives on Media Effects (1986)Perspectives on Media EffectsEvaluations of Self and Others: Self-Enhancement Biases in Social Judgments (1986)Evaluations of Self and Other…Why it won't happen to me: Perceptions of risk factors and susceptibility. (1984)Why it won't happen to me: Pe…The Third-Person Effect in Communication (1983)The Third-Person Effect in Co…Unrealistic optimism about susceptibility to health problems (1982)Unrealistic optimism about su…Unrealistic optimism about future life events. (1980)Unrealistic optimism about fu…The uses of mass communications : current perspectives on gratifications research (1975)The uses of mass communicatio…A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)A Protection Motivation Theor…On the Use of the Mass Media for Important Things (1973)On the Use of the Mass Media …Symbolic Crusade: Status Politics and the American Temperance Movement. (1964)Symbolic Crusade: Status Poli…The relative efficacy of various types of prior belief-defense in producing immunity against persuasion. (1961)The relative efficacy of vari…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Communication and persuasion (1954)Communication and persuasionUSES-AND-GRATIFICATIONS PERSPECTIVE ON MEDIA EFFECTS (2009)USES-AND-GRATIFICATIONS PERSP…A Theory of Social Comparison Processes (1954)Adjustment to threatening events: A theory of cognitive adaptation. (1983)Optimistic Biases About Personal Risks (1989)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Personality and Individual Differences (2015)The expression of the emotions in man and animals. (1872)The theory of decision making. (1954)Nebraska Symposium on Motivation: 1955 (1957)Putting the fear back into fear appeals: The extended parallel process model (1992)Approach and avoidance motivation and achievement goals (1999)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)The Process and Effects of Mass Communication (1955)On the Use of the Mass Media as "Escape": Clarification of a Concept (1962)The Play Theory of Mass Communication. (1968)Introducing COBRAs (2011)What Is eSports and Why Do People Watch It? (2017)Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)Judgment under Uncertainty: Heuristics and Biases (1975)Optimism, coping, and health: Assessment and implications of generalized outcome expectancies. (1985)Illusion and well-being: A social psychological perspective on mental health. (1988)Hopelessness depression: A theory-based subtype of depression. (1989)The Elaboration Likelihood Model of Persuasion (1986)An Integrative Model Of Organizational Trust (1995)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Uses and Gratifications Theory in the 21st Century (2000)MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites (2008)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Narration as a human communication paradigm: The case of public moral argument (1984)Societal Change and Change in Family Violence from 1975 to 1985 as Revealed by Two National Surveys (1986)Global prohibition regimes: the evolution of norms in international society (1990)Language style as audience design (1984)Norm theory: Comparing reality to its alternatives. (1986)Social Identity, Self-Categorization, and the Communication of Group Norms (2006)The Matthew Effect in Science (1968)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)
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References

  • 1975A Protection Motivation Theory of Fear Appeals and Attitude Change16,796 cited
  • 1980Unrealistic optimism about future life events.4,996 cited
  • 1956Mass Communication and Para-Social Interaction4,398 cited
  • 2017Communication And Persuasion2,240 cited
  • 1975The uses of mass communications : current perspectives on gratifications research2,123 cited
  • 1983The Third-Person Effect in Communication1,966 cited
  • 1973On the Use of the Mass Media for Important Things1,651 cited
  • 1964Symbolic Crusade: Status Politics and the American Temperance Movement.1,142 cited
  • 1954Communication and persuasion1,081 cited
  • 1984Why it won't happen to me: Perceptions of risk factors and susceptibility.1,025 cited
  • 1995Personal contact, individuation, and the better-than-average effect.913 cited
  • 1982Unrealistic optimism about susceptibility to health problems911 cited
  • 1986Evaluations of Self and Others: Self-Enhancement Biases in Social Judgments855 cited
  • 1986Perspectives on Media Effects825 cited
  • 1961The relative efficacy of various types of prior belief-defense in producing immunity against persuasion.476 cited

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  • 1995Overrating the X-Rating: The Third-Person Perception and Support for Censorship of Pornography422 cited
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    • 2009USES-AND-GRATIFICATIONS PERSPECTIVE ON MEDIA EFFECTS308 cited