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Using daily store-level data to understand price promotion effects in a semiparametric regression model
16 references·11 citing·36 second hop
Using daily store-level data to understand price promotion effects in a semiparametric regression model (2005)Using daily store-level data to understan…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects (1997)Patterns of Rightmost Digits …An Empirical Analysis of Price Endings with Scanner Data (1997)An Empirical Analysis of Pric…Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)ABELL F. Dereck, Defining The…How Promotions Work (1995)How Promotions WorkThe Discounting of Discounts and Promotion Thresholds (1992)The Discounting of Discounts …Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions (1992)Asymmetric Response to Price …An Empirical Analysis of Internal and External Reference Prices Using Scanner Data (1992)An Empirical Analysis of Inte…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Promotion Signal: Proxy for a Price Cut? (1990)Promotion Signal: Proxy for a…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (1988)Measuring the Effect of Retai…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategy (2023)Coupon promotion and its cros…Estimating time-varying parameters in brand choice models: A semiparametric approach (2018)Estimating time-varying param…Pricing strategy & practice (2015)Pricing strategy & practiceInteraction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion (2015)Interaction effects of differ…Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions (2012)Using Supermarket Loyalty Car…On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison (2012)On the differential benchmark…In-store demonstrations as a promotion tool (2012)In-store demonstrations as a …An inventory control model with stochastic review interval and special sale offer (2012)An inventory control model wi…A cross-category investigation into the effects of nine-ending pricing on brand choice (2010)A cross-category investigatio…Latent segmentation using store‐level scanner data (2008)Latent segmentation using sto…Flexible estimation of price response functions using retail scanner data (2007)Flexible estimation of price …Mental Accounting and Consumer Choice (1985)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Who Benefits from Store Brand Entry? (2004)The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)Mental Accounting and Consumer Choice (2008)What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model (2018)Conditional logit analysis of qualitative choice behavior (1972)Prospect theory: An analysis of decision under risk (1988)Discovery-Oriented Consumer Research (1993)Information Privacy: Corporate Management and National Regulation (2000)Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition (2005)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)Monopoly and product quality (1978)Market Segmentation, Self-Selection, and Product Line Design (1984)Measuring brand value with scanner data (1993)Building Store Loyalty through Store Brands (2000)Marketing and business performance (2011)Defining the Business: The Starting Point of Strategic Planning (1980)Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-Escalation (1996)The Effect of Banner Advertising on Internet Purchasing (2006)Sustainability and business-to-business marketing: A framework and implications (2009)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)Consumer Behavior in Web-Based Commerce: An Empirical Study (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Customer satisfaction, customer retention, and market share (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)
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References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 1995How Promotions Work655 cited
  • 1996ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.575 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1990Promotion Signal: Proxy for a Price Cut?483 cited
  • 1992An Empirical Analysis of Internal and External Reference Prices Using Scanner Data430 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 1992The Discounting of Discounts and Promotion Thresholds359 cited
  • 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution316 cited
  • 1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects304 cited
  • 1996Promotional Elasticities and Category Characteristics302 cited
  • 1997

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An Empirical Analysis of Price Endings with Scanner Data
290 cited
  • 1992Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions282 cited
  • Cited by

    • 2012In-store demonstrations as a promotion tool36 cited
    • 2012Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions36 cited
    • 2015Pricing strategy & practice36 cited
    • 2023Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategy35 cited
    • 2012An inventory control model with stochastic review interval and special sale offer32 cited
    • 2010A cross-category investigation into the effects of nine-ending pricing on brand choice29 cited
    • 2007Flexible estimation of price response functions using retail scanner data28 cited
    • 2015Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion24 cited
    • 2018Estimating time-varying parameters in brand choice models: A semiparametric approach15 cited
    • 2012On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison14 cited
    • 2008Latent segmentation using store‐level scanner data12 cited