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Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints
16 references·5 citing·33 second hop
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  • 2013

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Converting Image Into Equity
175 cited

Cited by

  • 2014The impact of packaging colour on children’s brand name memorization (7-12 years old)20 cited
  • 2015“What brand do you eat?” The influence of food brands within children’s peer groups18 cited
  • 2014Role of children in family purchase across Indian parental clusters17 cited
  • 2015Visual perceptions of snack packages among preschool children16 cited
  • 2016Brands, love and family16 cited