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Redefining new product development teams: learning to actualize consumer contributions

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References

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1993Consumer Idealized Design: Involving Consumers in the Product Development Process57 cited
1995New product development practices in consumer versus business products organizations54 cited

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2007ICT use in marketing as innovation success factor79 cited
2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies26 cited
2007The Customer's Role in New Service Development24 cited
2023Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface20 cited
2010Democratizing the New Product Development Process: A New Dimension of Value Creation and Marketing Concept

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15 cited

2004Segmentierungsmodell für die Kundenintegration in Dienstleistungsinnovationsprozesse — Eine Anreiz-Beitrags-theoretische Analyse15 cited

1997Team Building in the Classroom: Preparing Students for Their Organizational Future14 cited