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Considerations on the evolution of political marketing theory
16 references·7 citing·31 second hop
Considerations on the evolution of political marketing theory (2009)Considerations on the evolution of politi…Wikinomics: how mass collaboration changes everything (2007)Wikinomics: how mass collabor…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Party Membership in Twenty European Democracies, 1980-2000 (2001)Party Membership in Twenty Eu…Handbook of political marketing (2000)Handbook of political marketi…Democracy in the digital age: challenges to political life in cyberspace (2000)Democracy in the digital age:…Bowling alone (2000)Bowling aloneParty System Change: Approaches and Interpretations (1998)Party System Change: Approach…Political parties and party systems (1996)Political parties and party s…European Journal of Marketing (1993)European Journal of MarketingTheories and Theory Groups in Contemporary American Sociology. (1975)Theories and Theory Groups in…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…6. The Transformation of the Western European Party Systems (1966)6. The Transformation of the …Models of Man--Social and Rational (1958)Models of Man--Social and Rat…An Economic Theory of Democracy. (1958)An Economic Theory of Democra…The Use of Podcasting in Political Marketing: The Case of the Czech Republic (2022)The Use of Podcasting in Poli…Networked political brands: consumption, community and political expression in contemporary brand culture (2019)Networked political brands: c…An exploratory investigation into the role of a research and development programme on future craft practice (2013)An exploratory investigation …Routledge Handbook of Political Marketing (2012)Routledge Handbook of Politic…Political Marketing and Lobbying: A Neglected Perspective and Research Agenda (2012)Political Marketing and Lobby…Co-production and co-consumption: Perspectives on immigration through a discourse analysis of voters’ blogs in the 2010 General Election (2011)Co-production and co-consumpt…“Mind the gap”: the rise of political marketing and a perspective on its future agenda (2010)“Mind the gap”: the rise of p…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)A Rational Theory of the Size of Government (1981)A Survey of Corporate Governance (1997)Economic Origins of Dictatorship and Democracy (2005)Species of Political Parties (2003)Radical Right (2005)The Cartel Party Thesis: A Restatement (2009)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Knowledge Collaboration in Online Communities (2011)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)From rapid prototyping to home fabrication: How 3D printing is changing business model innovation (2015)FREQUENCY EFFECTS IN LANGUAGE PROCESSING (2002)Naturalistic Decision Making (2008)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)The Dynamics of European Party Systems: Changing Patterns of Electoral Volatility (1979)The silent counter-revolution (1992)Electoral Engineering (2004)Social Capital: Prospects for a New Concept (2002)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Social Relationships and Mortality Risk: A Meta-analytic Review (2010)
this work references cited by second hop

References

  • 1958An Economic Theory of Democracy.18,594 cited
  • 2000Bowling alone16,841 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007Wikinomics: how mass collaboration changes everything3,367 cited
  • 1958Models of Man--Social and Rational3,146 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 19666. The Transformation of the Western European Party Systems1,318 cited
  • 2001Party Membership in Twenty European Democracies, 1980-2000836 cited
  • 1998Party System Change: Approaches and Interpretations747 cited
  • 1993European Journal of Marketing586 cited
  • 1996Political parties and party systems531 cited
  • 2000Handbook of political marketing449 cited
  • 2000Democracy in the digital age: challenges to political life in cyberspace434 cited
  • 1975Theories and Theory Groups in Contemporary American Sociology.390 cited

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Cited by

  • 2010“Mind the gap”: the rise of political marketing and a perspective on its future agenda85 cited
  • 2012Routledge Handbook of Political Marketing69 cited
  • 2012Political Marketing and Lobbying: A Neglected Perspective and Research Agenda40 cited
  • 2019Networked political brands: consumption, community and political expression in contemporary brand culture12 cited
  • 2022The Use of Podcasting in Political Marketing: The Case of the Czech Republic11 cited
  • 2011Co-production and co-consumption: Perspectives on immigration through a discourse analysis of voters’ blogs in the 2010 General Election9 cited
  • 2013An exploratory investigation into the role of a research and development programme on future craft practice4 cited