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Donor Segmentation: When Summary Statistics Don't Tell the Whole Story
14 references·2 citing·44 second hop
Donor Segmentation: When Summary Statistics Don't Tell the Whole Story (2013)Donor Segmentation: When Summary Statisti…Customer-Base Analysis in a Discrete-Time Noncontractual Setting (2010)Customer-Base Analysis in a D…Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application (2009)Dynamic and Competitive Effec…A Hidden Markov Model of Customer Relationship Dynamics (2008)A Hidden Markov Model of Cust…How to Compute Optimal Catalog Mailing Decisions (2006)How to Compute Optimal Catalo…Dynamic Catalog Mailing Policies (2006)Dynamic Catalog Mailing Polic…Joint optimization of customer segmentation and marketing policy to maximize long-term profitability (2004)Joint optimization of custome…Modeling customer relationships as Markov chains (2000)Modeling customer relationshi…Market Segmentation (2000)Market SegmentationMailing smarter to catalog customers (2000)Mailing smarter to catalog cu…Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models (1998)Optimal Mailing of Catalogs: …Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Mailing Decisions in the Catalog Sales Industry (1996)Mailing Decisions in the Cata…Strategic database marketing (1994)Strategic database marketingThe Stability of Benefit Segments (1978)The Stability of Benefit Segm…Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan (2021)Who Donates on Line? 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Cited by

  • 2021Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan

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19 cited
  • 2016Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study15 cited