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Some psychological motivations for fashion opinion leadership and fashion opinion seeking

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References

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1977

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Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness.

815 cited

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2021Using social learning theory in examining YouTube viewers’ desire to imitate travel vloggers117 cited
2010The Roles of Consumers Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands100 cited
2017Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison86 cited
2018Fashion leadership and intention toward clothing product-service retail models83 cited
2011Fashion Leadership and Hedonic Shopping Motivations of Female Consumers83 cited
2013Consumer's doppelganger: A role model perspective on intentional consumer mimicry81 cited
2014Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values81 cited
2017Uniqueness and status consumption in Generation Y consumers78 cited
2019Sustainable dressing: Consumers' value perceptions towards slow fashion77 cited
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