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The Dynamics of Advertising and Contract Choice on the Champagne Wine Market
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The Dynamics of Advertising and Contract Choice on the Champagne Wine Market (2010)The Dynamics of Advertising and Contract …Quality Sorting and Trade: Firm-level Evidence for French Wine (2011)Quality Sorting and Trade: Fi…Coordinating advertising and pricing in a manufacturer–retailer channel (2008)Coordinating advertising and …Co-op advertising and pricing models in manufacturer–retailer supply chains (2008)Co-op advertising and pricing…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…A survey of Stackelberg differential game models in supply and marketing channels (2007)A survey of Stackelberg diffe…A Micro-econometric Analysis of Grape Supply Contracts in Australia (2005)A Micro-econometric Analysis …Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (2004)Coordination of cooperative a…Cooperative advertising, game theory and manufacturer–retailer supply chains (2002)Cooperative advertising, game…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Informative Advertising with Differentiated Products (1984)Informative Advertising with …Advertising as a Signal (1984)Advertising as a SignalThe Bargaining Problem (1950)The Bargaining ProblemTechnology, Geography, and Trade (2002)The Impact of Trade on Intra-Industry Reallocations and Aggregate Industry Productivity (2003)Export Versus FDI with Heterogeneous Firms (2004)The Empirics of Firm Heterogeneity and International Trade (2011)Trade and prices with heterogeneous firms (2011)Heterogeneous Firms and Trade (2014)Optimal Advertising Policy under Dynamic Conditions (1962)Dynamic Noncooperative Game Theory (1982)Managing Channel Profits (1983)Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A survey of game-theoretic models of cooperative advertising (2014)Information and Consumer Behavior (1970)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)DEA models for two‐stage processes: Game approach and efficiency decomposition (2008)Measuring performance of two-stage network structures by DEA: A review and future perspective (2009)Supply chain coordination through cooperative advertising with reference price effect (2012)Theory of games and economic behavior (2019)A Quantity Discount Pricing Model to Increase Vendor Profits (1984)The Theory of Power and Conflict in Channels of Distribution (1984)The power of trust in manufacturer-retailer relationships (1996)A game theory approach in seller–buyer supply chain (2008)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Contracting emission reduction for supply chains considering market low-carbon preference (2016)Other Solutions to Nash's Bargaining Problem (1975)The Theory of Industrial Organization (1988)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Equilibrium Distributions of Sales and Advertising Prices (1977)Electoral Competition and Special Interest Politics (1996)Distance, Lending Relationships, and Competition (2005)The Economics of Privacy (2016)Conditional logit analysis of qualitative choice behavior (1972)Advertising as Information (1974)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)Persuasion: Empirical Evidence (2010)Incentive Compatibility and the Bargaining Problem (1979)THE JOINT‐DECISION TRAP: LESSONS FROM GERMAN FEDERALISM AND EUROPEAN INTEGRATION (1988)Covenants with and without a Sword: Self-Governance Is Possible (1992)Social Networks, Personalized Advertising, and Privacy Controls (2013)Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2014)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)
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References

  • 1950The Bargaining Problem8,031 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 1984Advertising as a Signal614 cited
  • 2007Chapter 28 The Economic Analysis of Advertising547 cited
  • 2011Quality Sorting and Trade: Firm-level Evidence for French Wine424 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
  • 2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
  • 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount261 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 2002Cooperative advertising, game theory and manufacturer–retailer supply chains219 cited
  • 2008Co-op advertising and pricing models in manufacturer–retailer supply chains197 cited
  • 1992An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly184 cited
  • 2007A survey of Stackelberg differential game models in supply and marketing channels

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183 cited
  • 2005A Micro-econometric Analysis of Grape Supply Contracts in Australia47 cited
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