The evolution of generic brands in industrial markets: the challenges to owners of brand equityKeith J. Blois2002-08-01articleIndustrial Marketing Management112 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Market Behavior and PricingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 112 citations exist upstream.References1997An exploration of branding in industrial markets1993Brand-naming industrial productsCited by2019Corporate brand identity co-creation in business-to-business contexts2011B2B service brand identity: Scale development and validation2007Multiple roles of brands in business‐to‐business services2011What factors influence buying center brand sensitivity?2007The role of corporate brand image in the selection of new subcontractors2008Brand building in software SMEs: an empirical study2007The importance of brand in the industrial purchase decision: a case study of the UK tractor market2015Advertising to businesses: Does creativity matter?