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Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy
16 references·3 citing·40 second hop
Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy (1998)Marketing activities and business perform…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance (1996)A longitudinal study of the i…The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms (1995)The Dynamics of a Marketing O…A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance (1995)A Longitudinal Study of the I…Measuring market orientation: A multi‐factor, multi‐item approach (1994)Measuring market orientation:…Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country (1993)Impact of Marketing Strategy …The Relationship between Marketing Orientation and Entrepreneurial Orientation (1991)The Relationship between Mark…A Market Performance Comparison of U.S. Firms Active in Domestic, Developed and Developing Countries (1990)A Market Performance Comparis…Small Scale Industries in Developing Countries: Empirical Evidence and Policy Implications (1987)Small Scale Industries in Dev…Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Marketing's Role in the Imple…Strategy and Structure: (1986)Strategy and Structure:Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives (1984)Strategic Choice and Marketin…Examining Performance of U.S. Multinationals in Foreign Markets (1983)Examining Performance of U.S.…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Strategy and Structure: Chapters in the History of the American Industrial Enterprise (1962)Strategy and Structure: Chapt…The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations (2011)The 7Ps Classification of the…Knowledge management and competitive advantage: the interaction effect of market orientation (2010)Knowledge management and comp…Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej (2009)Siła przetargowa przedsiębior…Management. Tasks, Responsibilities, Practices. (1975)Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the Photolithographic Alignment Equipment Industry (1993)Electronic Mail as the Medium of Managerial Choice (1994)Innovation: A Guide to the Literature (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)The Effect of a Market Orientation on Business Profitability (1990)Developing a better measure of market orientation (1998)A synthesis of contemporary market orientation perspectives (2001)Learning orientation and market orientation (2005)Organizational Strategy, Structure, and Process (1978)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Strategic Orientation and Firm Performance in an Artistic Environment (2000)A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004)Market orientation, learning orientation, and innovation capabilities in SMEs (2006)Organization Structure and Performance: A Critical Review (1980)Measuring and Assessing Organizations. (1981)Market Orientation: Antecedents and Consequences (1993)Market Orientation: Antecedents and Consequences (1993)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Strategy‐making and environment: The third link (1983)The Correlates of Entrepreneurship in Three Types of Firms (1983)An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation (2001)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations (2010)Designing Complex Organizations (1973)Organizational Information Requirements, Media Richness and Structural Design (1986)The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance (2004)Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Case Research Strategy in Studies of Information Systems (1987)Introduction: epistemic communities and international policy coordination (1992)The interdisciplinary study of coordination (1994)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)
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References

  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1986Strategy and Structure:3,497 cited
  • 1962Strategy and Structure: Chapters in the History of the American Industrial Enterprise3,220 cited
  • 1995A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance942 cited
  • 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework874 cited
  • 1996A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance667 cited
  • 1994Measuring market orientation: A multi‐factor, multi‐item approach603 cited
  • 1991The Relationship between Marketing Orientation and Entrepreneurial Orientation417 cited
  • 1990A Market Performance Comparison of U.S. Firms Active in Domestic, Developed and Developing Countries197 cited
  • 1987Small Scale Industries in Developing Countries: Empirical Evidence and Policy Implications196 cited
  • 1983Examining Performance of U.S. Multinationals in Foreign Markets137 cited
  • 1995The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms

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96 cited
  • 1984Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives82 cited
  • 1993Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country35 cited
  • Cited by

    • 2010Knowledge management and competitive advantage: the interaction effect of market orientation35 cited
    • 2011The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations30 cited
    • 2009Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej13 cited