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Segmenting consumers for food defense communication strategies
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References

  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1984Attractive Quality and Must-Be Quality3,436 cited
  • 2005Crisis and Emergency Risk Communication as an Integrative Model1,284 cited
  • 2004Mitigating supply chain risk through improved confidence1,250 cited
  • 2004Ericsson's proactive supply chain risk management approach after a serious sub‐supplier accident1,038 cited
  • 2006Best Practices in Crisis Communication: An Expert Panel Process922 cited
  • 1997Information enrichment: designing the supply chain for competitive advantage331 cited
  • 2002Chaos theory, informational needs, and natural disasters240 cited
  • 1996Segmentation and Positioning for Strategic Marketing Decisions195 cited
  • 1996Translating Health Psychology into Effective Health Communication159 cited
  • 2004Supply chain risk in an uncertain global supply chain environment135 cited
  • 2007Achieving consumer focus in supply chains107 cited
  • 2006Value chain analysis in consumer focus improvement85 cited
  • 2008Demand chain management+response management=increased customer satisfaction57 cited
  • 2006Order out of Chaos: The Self-Organization of Communication Following the Anthrax Attacks

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48 cited
  • 1998Competing against ignorance: advantage through knowledge48 cited
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