SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
How Gordon Ramsay appeals to consumers: Effects of self-concept clarity and celebrity meaning on celebrity endorsements
16 references·3 citing·42 second hop
How Gordon Ramsay appeals to consumers: Effects of self-concept clarity and celebrity meaning on celebrity endorsements (2015)How Gordon Ramsay appeals to consumers: E…Advances in Consumer Research (2025)Advances in Consumer ResearchWho Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images (2007)Who Is the Celebrity in Adver…THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand (2004)THE INFLUENCE OF AD MODEL ETH…The influence of gender on mood effects in advertising (2003)The influence of gender on mo…CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion (2003)CONCLUSION EXPLICITNESS IN AD…Using self-referencing to explain the effectiveness of ethnic minority models in advertising (2002)Using self-referencing to exp…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Self-concept clarity: Measurement, personality correlates, and cultural boundaries. (1996)Self-concept clarity: Measure…Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising (1996)Observations: Elves Make Good…Self-esteem and clarity of the self-concept. (1990)Self-esteem and clarity of th…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Possessions and the Extended Self (1988)Possessions and the Extended …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Consumer self-uncertainty increases price dependency (2021)Consumer self-uncertainty inc…Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands (2021)Conspicuous consumption: impa…You are charging your friend a fee? The influence of brand relationship norms on consumer judgments (2016)You are charging your friend …The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Society and the Adolescent Self-Image (1965)The antecedents of self-esteem (1965)Illusion and well-being: A social psychological perspective on mental health. (1988)Models of the self: Self-construals and gender. (1997)The State of Psychological Ownership: Integrating and Extending a Century of Research (2003)Social Influence: Compliance and Conformity (2004)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Is there a universal need for positive self-regard? (1999)Personality and the Prediction of Consequential Outcomes (2005)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Elaboration Likelihood Model of Persuasion (1986)A global survey of potential acceptance of a COVID-19 vaccine (2020)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1996Self-concept clarity: Measurement, personality correlates, and cultural boundaries.2,082 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1990Self-esteem and clarity of the self-concept.1,373 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2007Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images259 cited
  • 2004THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand160 cited
  • 2002Using self-referencing to explain the effectiveness of ethnic minority models in advertising118 cited
  • 1996Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

115 cited
  • 2003CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion113 cited
  • 2003The influence of gender on mood effects in advertising97 cited
  • Cited by

    • 2021Consumer self-uncertainty increases price dependency18 cited
    • 2021Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands13 cited
    • 2016You are charging your friend a fee? The influence of brand relationship norms on consumer judgments6 cited