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The Effectiveness of Car Advertising Media: Perceptions of Generation-Y Consumers
16 references·0 citing·50 second hop
The Effectiveness of Car Advertising Media: Perceptions of Generation-Y Consumers (2014)The Effectiveness of Car Advertising Medi…Understanding Generation Y and their use of social media: a review and research agenda (2013)Understanding Generation Y an…Shopping orientations of US males: A generational cohort comparison (2011)Shopping orientations of US m…Hey Mom, What’s on Your Facebook? 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References

  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2013Understanding Generation Y and their use of social media: a review and research agenda1,302 cited
  • 2010A Review of the Empirical Evidence on Generational Differences in Work Attitudes946 cited
  • 2008Generational differences in psychological traits and their impact on the workplace749 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 2011Shopping orientations of US males: A generational cohort comparison268 cited
  • 2004Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence248 cited
  • 2011Hey Mom, What’s on Your Facebook? Comparing Facebook Disclosure and Privacy in Adolescents and Adults201 cited
  • 2002Brand Advertising As Creative Publicity162 cited
  • 2006Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models146 cited
  • 1993Factors Influencing Recall of Outdoor Advertising135 cited
  • 2008Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media124 cited
  • 2007Integrated Marketing Communication: Creative Strategy from Idea to Implementation96 cited
  • 1999Sales Response to Outdoor Advertising82 cited

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  • 2000The impact and effectiveness of advertisements in a sports arena78 cited
  • 1994Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns75 cited
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