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CRM: Profiting from understanding customer needs

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References

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Cited by

2013Assessing the influence of customer relationship management (CRM) dimensions on organization performance72 cited
2006Customer relationship management: A case study of a Greek bank57 cited
2015The Role of Customer Relationship Management in the Global Business Environments29 cited

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2020Data Mining Applications in SMEs: An Italian Perspective17 cited

2016Applying decision tree models to SMEs: A statistics-based model for customer relationship management14 cited

2022An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises13 cited

2022Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth11 cited