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ArticleCRM: Profiting from understanding customer needs

Winter Nie2004

Article2004

CRM: Profiting from understanding customer needs

Winter Nie · David E. Bowen

62 citations·0/0 files stored·Business Horizons

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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References

1972Principles of Marketing 1989Personal communication 1983Information Richness. A New Approach to Managerial Behavior and Organization Design 2002The mismanagement of customer loyalty.2002Avoid the four perils of CRM.1997Rethinking Market Research: Putting People Back In 1999Building Data Mining Applications for CRM 1999Understanding Customer Delight and Outrage

Cited by

2013Assessing the influence of customer relationship management (CRM) dimensions on organization performance 2006Customer relationship management: A case study of a Greek bank 2015The Role of Customer Relationship Management in the Global Business Environments 2016Applying decision tree models to SMEs: A statistics-based model for customer relationship management 2022An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises 2022Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth

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Year2004

Typearticle

Published2004-08-31

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations62

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.bushor.2004.07.008

openalex_workW2014335931

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