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Communicating responsibility-practicing irresponsibility in CSR advertisements

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References

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2001Corporate Social Responsibility: A Theory of the Firm Perspective7,563 cited
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2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,119 cited
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2006Corporate Social Responsibility and Resource-Based Perspectives2,005 cited
2004

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Corporate Social Responsibility and Marketing: An Integrative Framework

1,872 cited

2008Corporate Social Responsibility: The Good, the Bad and the Ugly1,500 cited

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