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Just another channel? Marketing communications in e‐business
16 references·0 citing·38 second hop
Just another channel? Marketing communications in e‐business (2004)Just another channel? Marketing communica…Commercial Scenarios for the Web: Opportunities and Challenges (2006)Commercial Scenarios for the …E-hubs: the new B2B (business-to-business) marketplaces. (2001)E-hubs: the new B2B (business…Trust, Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary Approach (2000)Trust, Brand Equity and Brand…The Real Value of Online Communities (2000)The Real Value of Online Comm…Strategies for Internet Middlemen in the Intermediation/Disintermediation/Reintermediation Cycle (1999)Strategies for Internet Middl…Principles of Internet Marketing (1999)Principles of Internet Market…Net gain: Expanding markets through virtual communities (1999)Net gain: Expanding markets t…Word of mouth: understanding and managing referral marketing (1998)Word of mouth: understanding …What makes commercial Web pages popular? (1998)What makes commercial Web pag…Attractors: Building Mountains in the Flat Landscape of the World Wide Web (1998)Attractors: Building Mountain…Relationship Marketing: Theory and Practice (1996)Relationship Marketing: Theor…InterShop: Enhancing the Vendor/Customer Dialectic in Electronic Shopping (1995)InterShop: Enhancing the Vend…Information Technology for Management (1995)Information Technology for Ma…Electronic Commerce: Strategies and Models for Business-to-Business Trading (1994)Electronic Commerce: Strategi…The Virtual Corporation (1993)The Virtual CorporationCompetition, cooperation, and innovation (1992)Competition, cooperation, and…The Nature of the Firm (1937)An Evolutionary Theory of Economic Change. (1983)Knowledge, strategy, and the theory of the firm (1996)Capitalism, Socialism and Democracy (1997)Who co-operates for innovation, and why (2002)Interorganizational Collaboration and Innovation: Toward a Portfolio Approach * (2005)A Theory of Cognitive Dissonance (1957)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Vacationers and eWOM: Who Posts, and Why, Where, and What? (2010)Online engagement factors on Facebook brand pages (2013)Web reviews influence on expectations and purchasing intentions of hotel potential customers (2013)Diffusion of Innovations 1 (2019)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)A New Marketing Paradigm for Electronic Commerce (1997)Survey of Internet users' attitudes toward Internet advertising (1999)Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations (2000)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Risk in supply networks (2003)The business model ontology a proposition in a design science approach (2004)The digital transformation of business models in the creative industries: A holistic framework and emerging trends (2018)The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)Modeling Participation in an Online Travel Community (2004)Searching for the Future: Challenges Faced by Destination Marketing Organizations (2006)Intentional social action in virtual communities (2002)Some antecedents and effects of trust in virtual communities (2002)Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities (2007)Integrating supply chain and network analyses: The study of netchains (2001)Information systems in supply chain integration and management (2003)Information Processing View of Organizations: An Exploratory Examination of Fit in the Context of Interorganizational Relationships (2005)Relationship marketing defined? An examination of current relationship marketing definitions (1999)Internal market orientation (2002)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)STRATEGIC ALLIANCE STRUCTURING: A GAME THEORETIC AND TRANSACTION COST EXAMINATION OF INTERFIRM COOPERATION. (1993)Dyadic Business Relationships within a Business Network Context (1994)A Typology of Virtual Teams (2002)Propagation of trust and distrust (2004)Consumer behavior in online game communities: A motivational factor perspective (2005)Business to business digital content marketing: marketers’ perceptions of best practice (2014)
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References

  • 1999Net gain: Expanding markets through virtual communities1,673 cited
  • 1992Competition, cooperation, and innovation1,381 cited
  • 1998Word of mouth: understanding and managing referral marketing916 cited
  • 2006Commercial Scenarios for the Web: Opportunities and Challenges812 cited
  • 2001E-hubs: the new B2B (business-to-business) marketplaces.621 cited
  • 1994Electronic Commerce: Strategies and Models for Business-to-Business Trading581 cited
  • 1999Principles of Internet Marketing493 cited
  • 1993The Virtual Corporation427 cited
  • 1996Relationship Marketing: Theory and Practice418 cited
  • 2000The Real Value of Online Communities383 cited
  • 1998What makes commercial Web pages popular?192 cited
  • 1999Strategies for Internet Middlemen in the Intermediation/Disintermediation/Reintermediation Cycle175 cited
  • 1998Attractors: Building Mountains in the Flat Landscape of the World Wide Web163 cited
  • 1995Information Technology for Management144 cited
  • 2000Trust, Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary Approach142 cited
  • 1995

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InterShop: Enhancing the Vendor/Customer Dialectic in Electronic Shopping
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