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Measuring Preferences for Really New Products
16 references·16 citing·39 second hopsampled
Measuring Preferences for Really New Products (2003)Measuring Preferences for Really New Prod…Advances in Consumer Research (2025)Advances in Consumer ResearchDiffusion of innovations (2019)Diffusion of innovationsEntrenched Knowledge Structures and Consumer Response to New Products (2001)Entrenched Knowledge Structur…Harnessing the imagination: Mental simulation, self-regulation, and coping. (1998)Harnessing the imagination: M…The construction of preference. (1995)The construction of preferenc…Statistical Principles in Experimental Design (1992)Statistical Principles in Exp…Behavioral Decision Research: A Constructive Processing Perspective (1992)Behavioral Decision Research:…Handbook of consumer behavior (1991)Handbook of consumer behaviorConsumer Resistance to Innovations: The Marketing Problem and its solutions (1989)Consumer Resistance to Innova…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Design and marketing of new products (1981)Design and marketing of new p…Design and marketing of new products (1980)Design and marketing of new p…Perceived Innovation Attributes as Predictors of Innovativeness (1974)Perceived Innovation Attribut…Innovative Behavior and Communication (1972)Innovative Behavior and Commu…Statistical principles in experimental design. (1962)Statistical principles in exp…Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments (1962)Orthogonal Main-Effect Plans …Advances in consumer innovation resistance research: A review and research agenda (2021)Advances in consumer innovati…Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)Accurately measuring willingn…The first impression counts – A combined driving simulator and test track study on the development of trust and acceptance of highly automated driving (2018)The first impression counts –…Driving comfort, enjoyment and acceptance of automated driving – effects of drivers’ age and driving style familiarity (2018)Driving comfort, enjoyment an…Innovations—Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance (2015)Innovations—Doomed to Fail? I…WHY INNOVATIONS FAIL — THE CASE OF PASSIVE AND ACTIVE INNOVATION RESISTANCE (2013)WHY INNOVATIONS FAIL — THE CA…Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design (2013)Seeking the Ideal Level of De…Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives (2013)Consumer Adoption of New Prod…Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation (2011)Mental Simulation and Product…Facilitating and Rewarding Creativity during New Product Development (2011)Facilitating and Rewarding Cr…Commercializing Technological Innovation: Learning from Failures in High-Tech Markets* (2011)Commercializing Technological…Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol (2010)Product Innovativeness Dimens…The Role of Imagination-Focused Visualization on New Product Evaluation (2009)The Role of Imagination-Focus…Development and return on execution of product innovation capabilities: The role of organizational structure (2009)Development and return on exe…Combining stated and revealed choice research to simulate the neighbor effect: The case of hybrid-electric vehicles (2009)Combining stated and revealed…The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions* (2005)The Usefulness of Measuring D…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The Framing of Decisions and the Psychology of Choice (1981)Reason-based choice (1993)Why Bounded Rationality (1996)Investor Psychology and Asset Pricing (2001)Theory of games and economic behavior (2019)Rational choice and the structure of the environment. 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(2000)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)A Propositional Inventory for New Diffusion Research (1985)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The C-OAR-SE procedure for scale development in marketing (2002)Back-Translation for Cross-Cultural Research (1970)Intraclass correlations: Uses in assessing rater reliability. (1979)A 12-Item Short-Form Health Survey (1996)Strategic Orientation of the Firm and New Product Performance (1997)Costly Search and Mutual Fund Flows (1998)The influence of shared mental models on team process and performance. (2000)Eta squared and partial eta squared as measures of effect size in educational research (2011)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 1962Statistical principles in experimental design.27,141 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1992Statistical Principles in Experimental Design4,333 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1995The construction of preference.2,046 cited
  • 1989Consumer Resistance to Innovations: The Marketing Problem and its solutions1,534 cited
  • 1992Behavioral Decision Research: A Constructive Processing Perspective1,449 cited
  • 1980Design and marketing of new products1,131 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1998Harnessing the imagination: Mental simulation, self-regulation, and coping.746 cited
  • 1962Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments707 cited
  • 2019Diffusion of innovations684 cited
  • 1981Design and marketing of new products649 cited
  • 2001Entrenched Knowledge Structures and Consumer Response to New Products610 cited
  • 1972Innovative Behavior and Communication590 cited
  • 1974Perceived Innovation Attributes as Predictors of Innovativeness

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589 cited

Cited by

  • 2005The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions*366 cited
  • 2019Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias291 cited
  • 2009Combining stated and revealed choice research to simulate the neighbor effect: The case of hybrid-electric vehicles288 cited
  • 2018Driving comfort, enjoyment and acceptance of automated driving – effects of drivers’ age and driving style familiarity248 cited
  • 2015Innovations—Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance245 cited
  • 2011Commercializing Technological Innovation: Learning from Failures in High-Tech Markets*241 cited
  • 2011Facilitating and Rewarding Creativity during New Product Development212 cited
  • 2009Development and return on execution of product innovation capabilities: The role of organizational structure207 cited
  • 2013WHY INNOVATIONS FAIL — THE CASE OF PASSIVE AND ACTIVE INNOVATION RESISTANCE201 cited
  • 2009The Role of Imagination-Focused Visualization on New Product Evaluation180 cited
  • 2013Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives178 cited
  • 2021Advances in consumer innovation resistance research: A review and research agenda158 cited
  • 2010Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol156 cited
  • 2013Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design155 cited
  • 2018The first impression counts – A combined driving simulator and test track study on the development of trust and acceptance of highly automated driving154 cited
  • 2011Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation153 cited