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Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services
16 references·16 citing·42 second hopsampled
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Targeted Online Advertising: Using Recipr…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…An Extended Privacy Calculus Model for E-Commerce Transactions (2006)An Extended Privacy Calculus …Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Internet Users' Information P…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Social influence: Social norms, conformity and compliance. (1998)Social influence: Social norm…A Multistage Model of Customers' Assessments of Service Quality and Value (1991)A Multistage Model of Custome…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Communication and Persuasion (1986)Communication and PersuasionEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Procedural Justice: A Psychological Analysis (1976)Procedural Justice: A Psychol…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…Inequity In Social Exchange (1965)Inequity In Social ExchangeThe Norm of Reciprocity: A Preliminary Statement (1960)The Norm of Reciprocity: A Pr…Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data (2022)Regulation of data-driven mar…Privacy concerns in e‐commerce: A multilevel meta‐analysis (2021)Privacy concerns in e‐commerc…Content versus community focus in live streaming services: how to drive engagement in synchronous social media (2021)Content versus community focu…Consumer privacy and the future of data-based innovation and marketing (2020)Consumer privacy and the futu…Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores (2019)Getting Personal in Public!? …Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness (2018)Why Am I Seeing This Ad? The …The role of online product recommendations on customer decision making and loyalty in social shopping communities (2017)The role of online product re…The penalty for privacy violations: How privacy violations impact trust online (2017)The penalty for privacy viola…Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions? (2017)Permission Marketing and Priv…Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications (2017)Consumers' online information…Buyer versus salesperson expectations for an initial B2B sales meeting (2017)Buyer versus salesperson expe…The personalization-privacy paradox: implications for new media (2016)The personalization-privacy p…Antecedents of attitudes toward eWOM communication: differences across channels (2016)Antecedents of attitudes towa…An Audience of One: Behaviorally Targeted Ads as Implied Social Labels (2016)An Audience of One: Behaviora…Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators (2015)Reciprocity norms and informa…Mobile coupons: what to offer, to whom, and where? (2015)Mobile coupons: what to offer…The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 1969The Handbook of Social Psychology12,518 cited
  • 1960The Norm of Reciprocity: A Preliminary Statement11,995 cited
  • 1965Inequity In Social Exchange10,813 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2004Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model3,170 cited
  • 1991A Multistage Model of Customers' Assessments of Service Quality and Value2,949 cited
  • 1976Procedural Justice: A Psychological Analysis2,907 cited
  • 1998Social influence: Social norms, conformity and compliance.2,640 cited

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  • 2006An Extended Privacy Calculus Model for E-Commerce Transactions2,637 cited
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    • 2018Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness266 cited
    • 2016The personalization-privacy paradox: implications for new media249 cited
    • 2020Consumer privacy and the future of data-based innovation and marketing239 cited
    • 2017Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications214 cited
    • 2016An Audience of One: Behaviorally Targeted Ads as Implied Social Labels177 cited
    • 2017The penalty for privacy violations: How privacy violations impact trust online169 cited
    • 2017Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?166 cited
    • 2021Privacy concerns in e‐commerce: A multilevel meta‐analysis160 cited
    • 2015Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators159 cited
    • 2017The role of online product recommendations on customer decision making and loyalty in social shopping communities157 cited
    • 2016Antecedents of attitudes toward eWOM communication: differences across channels145 cited
    • 2021Content versus community focus in live streaming services: how to drive engagement in synchronous social media132 cited
    • 2022Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data68 cited
    • 2019Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores48 cited
    • 2017Buyer versus salesperson expectations for an initial B2B sales meeting43 cited
    • 2015Mobile coupons: what to offer, to whom, and where?41 cited