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Research of Bulgarian companies' marketing effectiveness
8 references·0 citing·26 second hop
Research of Bulgarian companies' marketing effectiveness (2004)Research of Bulgarian companies' marketin…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Developing a Market Orientation (1999)Developing a Market Orientati…Strategic marketing management: planning, implementation and control (1992)Strategic marketing managemen…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…What types of profitability reports do marketing managers receive? (1987)What types of profitability r…MARKETING AUDIT COMES OF AGE. (1977)MARKETING AUDIT COMES OF AGE.From sales obsession to marketing effectiveness (1977)From sales obsession to marke…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Strategic Logistics Management (1987)Simulating the Financial Impact of Marketing and Logistics Decisions (1992)Antecedents and consequences of infomercial viewership (1995)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)The Discovery of Grounded Theory (2017)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Market Orientation: Antecedents and Consequences (1993)Internal marketing: a review and some interdisciplinary research challenges (1995)University and course choice (2006)Importance-Performance Analysis based SWOT analysis (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Negotiated belief structures and decision performance: An empirical investigation (1988)Measuring marketing performance: a review and a framework (2010)The Effect of a Market Orientation on Business Profitability (1990)The Capabilities of Market-Driven Organizations (1994)Climate strength: a new direction for climate research. (2002)The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance (2002)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)
this work references cited by second hop

References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1977From sales obsession to marketing effectiveness579 cited
  • 1999Developing a Market Orientation241 cited
  • 1992Strategic marketing management: planning, implementation and control153 cited
  • 1977MARKETING AUDIT COMES OF AGE.131 cited
  • 1987What types of profitability reports do marketing managers receive?11 cited

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