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Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership

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References

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206 cited

2006Some psychological motivations for fashion opinion leadership and fashion opinion seeking190 cited

2001Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness165 cited

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2016The Role of Implicit Theories in Evaluations of “Plus-Size” Advertising33 cited
2016The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways33 cited
2017What do we know about fashion advertising? A review of the literature and suggested research directions30 cited
2018Consumer Response to Disclosures in Digitally Retouched Advertisements22 cited
2019“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women22 cited
2024One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing16 cited
2020Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce12 cited