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eWOM credibility on social networking sites: A framework
16 references·5 citing·43 second hop
eWOM credibility on social networking sites: A framework (2014)eWOM credibility on social networking sit…Advances in Consumer Research (2025)Advances in Consumer ResearchEffects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)The Effect of On-Line Consume…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Digitization of Word of M…What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology (2001)What Trust Means in E-Commerc…Measuring Trust* (2000)Measuring Trust*Customer Satisfaction and Word of Mouth (1998)Customer Satisfaction and Wor…Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…The Strength of Weak Ties (1973)The Strength of Weak TiesThe processes of causal attribution. (1973)The processes of causal attri…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Advocacy of violence against women through the implementation of cyber public relations at the Rifka Annisa women's Crisis Center (2023)Advocacy of violence against …Investigating electronic word‐of‐mouth on social media: An eye‐tracking approach (2022)Investigating electronic word…Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India (2021)Creating Electronic Word of M…Consumer engagement on social media: Evidence from small retailers (2019)Consumer engagement on social…Do firms still need to be social? 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References

  • 1973The Strength of Weak Ties40,446 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1973The processes of causal attribution.4,031 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 2001What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology2,278 cited
  • 2000Measuring Trust*2,259 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited

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  • 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,115 cited
  • 1998Customer Satisfaction and Word of Mouth2,105 cited
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    • 2021Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India130 cited
    • 2018Do firms still need to be social? Firm generated content in social media125 cited
    • 2019Consumer engagement on social media: Evidence from small retailers113 cited
    • 2022Investigating electronic word‐of‐mouth on social media: An eye‐tracking approach22 cited
    • 2023Advocacy of violence against women through the implementation of cyber public relations at the Rifka Annisa women's Crisis Center10 cited