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Cited by

• 2013Managing brands and customer engagement in online brand communities714 cited
• 2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response590 cited
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• 2015An investigation into gamification as a customer engagement experience environment318 cited
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• 2019The impact of value co-creation on hotel brand equity and customer satisfaction235 cited
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• 2017Our Collaborative Future: Activities and Roles of Stakeholders in Sustainability‐Oriented Innovation227 cited
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• 2011Conceptualising employer branding in sustainable organisations210 cited
• 2017Personality factors as predictors of online consumer engagement: an empirical investigation199 cited