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Usage-Based versus Measure-Based Unit Pricing: Is there a Better Index of Value?
16 references·3 citing·50 second hop
Usage-Based versus Measure-Based Unit Pricing: Is there a Better Index of Value? 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References

  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1984Product Familiarity and Learning New Information922 cited
  • 1985Effort and Accuracy in Choice835 cited
  • 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
  • 2015Consumer Decision Making434 cited
  • 1999Remembering versus Knowing: Issues in Buyers' Processing of Price Information420 cited
  • 1977The Value of Unit Price Information334 cited
  • 1972From Shakespeare to Simon: Speculations-and Some Evidence- About Man's Ability to Process Information273 cited
  • 1988Information displays and preference reversals242 cited
  • 1982Consumer Response to In-Store Price Information Environments159 cited
  • 1992Handbook of Consumer Behavior139 cited
  • 1975An Effective Display of Unit Price Information118 cited
  • 1995Economic issues105 cited
  • 1997Tradeoffs Between Price and Quality: How a Value Index Affects98 cited
  • 1972Consumers' Attitudes toward Package Size and Price95 cited
  • 2000Unit prices on retail shelf labels: an assessment of information prominence

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88 cited

Cited by

  • 2016Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage16 cited
  • 2023How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment10 cited
  • 2021Manipulating perception: The effect of product similarity on valuations and markets1 cited