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Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice

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References

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2007Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images98 cited
2016Do Credit Card Companies Screen for Behavioral Biases?

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2007Determinants of Brand Advertising Efficiency: Evidence from the German Car Market67 cited

2011Impact of Colors on the Psychology of Marketing — A Comprehensive over View67 cited

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2011Print advertising: White space46 cited

2020Developing and Testing a Theoretical Path Model of Web Page Impression Formation and Its Consequence41 cited

2017The sweet smell of advertising: the essence of matching scents with other ad cues30 cited

2016Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications24 cited

2021Will a green color and nature images make consumers pay more for a green product?22 cited

2022Colours and Price Offers: How Different Price Communications Can Affect Sales and Customers’ Perceptions19 cited

2024Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision18 cited

2020Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness15 cited

2018Effects of Color in Disaster Relief Advertising and the Mediating Role of Cognitive Elaboration14 cited