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Customer perceptions of service dimensions: cross‐cultural analysis and perspective
16 references·6 citing·41 second hop
Customer perceptions of service dimensions: cross‐cultural analysis and perspective (2006)Customer perceptions of service dimension…Understanding Service Convenience (2002)Understanding Service Conveni…Service Management and Marketing: A Customer Relationship Management Approach (2000)Service Management and Market…Cultural Influences on Service Quality Expectations (1998)Cultural Influences on Servic…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Methodological issues in cross‐cultural marketing research (1996)Methodological issues in cros…Response Style and Cross-Cultural Comparisons of Rating Scales Among East Asian and North American Students (1995)Response Style and Cross-Cult…Riding the waves of culture: understanding diversity in global business (1994)Riding the waves of culture: …Marketing Management: An Asian Perspective (1994)Marketing Management: An Asia…International Marketing Research (1984)International Marketing Resea…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSClassifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Cross-Cultural Research Methods (1980)Cross-Cultural Research Metho…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Individual differences and multidimensional scaling (1972)Individual differences and mu…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…The Influence of Culture in Customers’ Expectations about the Hotel Service in Latin Countries with Different Human Development Levels (2020)The Influence of Culture in C…Complementarity of capabilities across cultures (2019)Complementarity of capabiliti…Service Value als Werttreiber (2014)Service Value als WerttreiberUrban destination loyalty drivers and cross-national moderator effects: The case of Barcelona (2012)Urban destination loyalty dri…The Customers’ Determinant Factors of the Bank Selection (2011)The Customers’ Determinant Fa…Brand image perceptions across cultures: a study of symbolic and functional associations (2009)Brand image perceptions acros…Relation of Consumers' Buying Habits to Marketing Methods (1923)Principles of Marketing (1972)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)The Handbook of Social Psychology (1969)Toward a cognitive social learning reconceptualization of personality. 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References

  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 1980Cross-Cultural Research Methods2,067 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 1994Riding the waves of culture: understanding diversity in global business1,993 cited
  • 2002Understanding Service Convenience1,613 cited
  • 1984International Marketing Research980 cited
  • 1995Response Style and Cross-Cultural Comparisons of Rating Scales Among East Asian and North American Students877 cited
  • 1998Cultural Influences on Service Quality Expectations772 cited
  • 1994Marketing Management: An Asian Perspective565 cited
  • 1972Individual differences and multidimensional scaling557 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1996Methodological issues in cross‐cultural marketing research

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513 cited

Cited by

  • 2012Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona122 cited
  • 2020The Influence of Culture in Customers’ Expectations about the Hotel Service in Latin Countries with Different Human Development Levels22 cited
  • 2019Complementarity of capabilities across cultures17 cited
  • 2011The Customers’ Determinant Factors of the Bank Selection14 cited
  • 2009Brand image perceptions across cultures: a study of symbolic and functional associations12 cited
  • 2014Service Value als Werttreiber11 cited