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Positioning strategies and incidence of congruence of two UK store card brands
16 references·2 citing·36 second hop
Positioning strategies and incidence of congruence of two UK store card brands (2004)Positioning strategies and incidence of c…Research methods in the social sciences (2005)Research methods in the socia…Reliability and Validity in Qualitative Research (2004)Reliability and Validity in Q…Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)Consumer Switching Costs: A T…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…Advertising communications & promotion management (1997)Advertising communications & …Summated Rating Scale Construction (1992)Summated Rating Scale Constru…Basic content analysis, 2nd ed. (1990)Basic content analysis, 2nd e…Basic Content Analysis (1990)Basic Content AnalysisService Positioning through Structural Change (1987)Service Positioning through S…Reliability and Validity (1986)Reliability and ValidityReliability and Validity in Qualitative Research (1986)Reliability and Validity in Q…Marketing: Theory and Practice (1983)Marketing: Theory and PracticeClassifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Marketing Intangible Products and Product Intangibles (1981)Marketing Intangible Products…Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…Comparisons of media types and congruence in positioning of service brands (2014)Comparisons of media types an…BRAND POSITIONING THROUGH MULTIDIMENSIONAL SCALING: A STUDY IN THE TURKISH SHAMPOO MARKET (2011)BRAND POSITIONING THROUGH MUL…Coefficient Alpha and the Internal Structure of Tests (1951)Generalized expectancies for internal versus external control of reinforcement. (1966)Review of Psychometric theory (2nd ed.). (1979)The Screen for Child Anxiety Related Emotional Disorders (SCARED): Scale Construction and Psychometric Characteristics (1997)Psychometric Properties of the Screen for Child Anxiety Related Emotional Disorders (SCARED): A Replication Study (1999)Reflections on Past Behavior: A Self‐Report Index of Habit Strength 1 (2003)Relation of Consumers' Buying Habits to Marketing Methods (1923)Principles of Marketing (1972)Breaking Free from Product Marketing (1977)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Diffusion of Innovations 1 (2019)Mode of questionnaire administration can have serious effects on data quality (2005)`How many cases do I need?' (2009)What is Qualitative in Qualitative Research (2019)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)The qualitative content analysis process (2008)Quality in Qualitative Research (1999)Introducing qualitative research in psychology : adventures in theory and method (2008)Bridging the Qualitative–Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems1 (2013)Qualitative Content Analysis: Theoretical Background and Procedures (2014)Reducing Confusion about Grounded Theory and Qualitative Content Analysis: Similarities and Differences (2014)An overview of content analysis (2020)A Scientific Methodology for MIS Case Studies (1989)Validade de conteúdo nos processos de construção e adaptação de instrumentos de medidas (2011)Can callous-unemotional traits enhance the understanding, diagnosis, and treatment of serious conduct problems in children and adolescents? A comprehensive review. (2013)Understanding and Applying Research Paradigms in Educational Contexts (2017)
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Cited by

  • 2014Comparisons of media types and congruence in positioning of service brands16 cited
  • 2011BRAND POSITIONING THROUGH MULTIDIMENSIONAL SCALING: A STUDY IN THE TURKISH SHAMPOO MARKET10 cited