SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Professionals' Attitudes Concerning the Ethics of Comparative Advertising
10 references·0 citing·36 second hop
Professionals' Attitudes Concerning the Ethics of Comparative Advertising (1995)Professionals' Attitudes Concerning the E…Marketing in Turbulent Times (2003)Marketing in Turbulent TimesAttitudes Toward the Advertising by Lawyers, Doctors, and CPA's (1992)Attitudes Toward the Advertis…An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups (1991)An Application and Extension …Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Meta-Analyses of Attitudes to…Factors Affecting the Acceptability of Advertisements among Professionals (1988)Factors Affecting the Accepta…COMPARATIVE ADVERTISING'S DILEMMA: HOW TO ATTACK THE COMPETITION WITHOUT ALIENATING HIS CUSTOMER (1985)COMPARATIVE ADVERTISING'S DIL…The Interaction between Comparative Advertising and Copy Claim Variation (1981)The Interaction between Compa…The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups (1978)The Advertising of Fees and S…Current issues and research in advertising (1978)Current issues and research i…Comparative Advertising: Some Current Considerations for Managerial Planning and Strategy (1978)Comparative Advertising: Some…The processes of causal attribution. (1973)Message Order Effects in Persuasion: An Attitude Strength Perspective (1994)How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages (1999)Handbook of social psychology (2010)Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments (2011)Advances in Consumer Research (2025)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Ethical Decision Making in Organizations: A Person-Situation Interactionist Model (1986)Ethical Judgments of Sexual Appeals in Print Advertising (1994)The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers (1996)Representing the Perceived Ethical Work Climate among Marketing Employees (2000)Attributes of a Profession (1957)Professionalization and Bureaucratization (1968)Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising (1994)Attorney Advertising: A Consumer Perspective (1980)Research note: marketing accounting services (1995)Media Advertising Usage by Professionals: What We Know 20 Years Later (1998)Professional Service Firms are Relationship Marketers: But Does Size Matter? (2008)A Review of Eight Years of Narb Casework: Guidelines and Parameters of Deceptive Advertising (1980)Personal Selling: An Interactive Approach (1985)Fundamentals of Selling (2005)Information and Consumer Behavior (1970)Meta-analysis in social research (1982)Statistical Methods for Meta-Analysis (1988)Demand elasticities in international marketing (1996)What does value mean in business‐to‐business professional services? (1997)Drivers of customers’ switching behaviour in Indian banking industry (2014)Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons (1987)Involvement and the Effectiveness of Comparative Advertising (1984)Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung — Internationale Rechtslage, „State-of-the-art” und Ergebnisse einer empirischen Studie (1999)How to manage the intensity of comparison in comparative advertising over time (2002)An Empirical Investigation of Entrepreneurial Marketing and the Role of Entrepreneurial Orientation (2011)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
this work references cited by second hop

References

  • 1978Current issues and research in advertising940 cited
  • 1991An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups259 cited
  • 1981The Interaction between Comparative Advertising and Copy Claim Variation170 cited
  • 1988Meta-Analyses of Attitudes toward Advertising by Professionals93 cited
  • 1978The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups39 cited
  • 1992Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's21 cited
  • 1988Factors Affecting the Acceptability of Advertisements among Professionals17 cited
  • 1978Comparative Advertising: Some Current Considerations for Managerial Planning and Strategy12 cited
  • 2003Marketing in Turbulent Times11 cited
  • 1985COMPARATIVE ADVERTISING'S DILEMMA: HOW TO ATTACK THE COMPETITION WITHOUT ALIENATING HIS CUSTOMER10 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work