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Two Insidious Attacks on Brand Equity
16 references·0 citing·37 second hop
Two Insidious Attacks on Brand Equity (2004)Two Insidious Attacks on Brand EquityThe evolution of generic brands in industrial markets: the challenges to owners of brand equity (2002)The evolution of generic bran…The Nightmare of International Product Piracy (2001)The Nightmare of Internationa…Brand Values Related to Industrial Products (2001)Brand Values Related to Indus…Brand custodianship: (2001)Brand custodianship:Business Marketing Comes of Age: A Comprehensive Review of the Literature (2000)Business Marketing Comes of A…What High-Tech Managers Need to Know About Brands (1999)What High-Tech Managers Need …How risky is your company? (1999)How risky is your company?Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications (1999)Examining the Role of Brand E…Consumer demand for counterfeit goods (1998)Consumer demand for counterfe…Business Marketing Management (1998)Business Marketing ManagementBusiness marketing management (1998)Business marketing management‘Strategic brand management’ (1998)‘Strategic brand management’An exploration of branding in industrial markets (1997)An exploration of branding in…Protecting intellectual property: Strategies and recommendations to deter counterfeiting and brand piracy in global markets (1996)Protecting intellectual prope…An assessment of the impact of counterfeiting in international markets: The piracy paradox persists (1996)An assessment of the impact o…Remedies for product counterfeiting (1989)Remedies for product counterf…Competitive Advantage: Creating and Sustaining Superior Performance (1985)PORTER, Competitive advantage, creating and sustaining superior performance (1985)The Commitment-Trust Theory of Relationship Marketing (1994)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)The Political Economy of International Relations (1987)The Uruguay Round and the Developing Economies (1995)The Impact of National Culture on Software Piracy (2000)Intellectual property rights and foreign direct investment (2002)Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands (2009)Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison (2010)Foreign Counterfeiting of Status Goods (1988)Consumer “accomplices” in product counterfeiting: a demand side investigation (1993)The emergence of counterfeit trade: a literature review (2009)The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits (2011)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)It's all B2B…and beyond: Toward a systems perspective of the market (2010)The B2B Knowledge Gap (2016)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Capturing value creation in business relationships: A customer perspective (2003)Trust and commitment influences on customer retention: insights from business-to-business services (2003)Risk in supply networks (2003)Supply chain risk management: outlining an agenda for future research (2003)Supply chain risk management (2005)Spot the difference: consumer responses towards counterfeits (2001)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Developing and validating measures of facets of customer-based brand equity (2003)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Relational Benefits in Services Industries: The Customer's Perspective (1998)
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References

  • 1998‘Strategic brand management’544 cited
  • 1997An exploration of branding in industrial markets401 cited
  • 2001Brand Values Related to Industrial Products380 cited
  • 1998Consumer demand for counterfeit goods377 cited
  • 1999How risky is your company?217 cited
  • 1998Business Marketing Management198 cited
  • 1998Business marketing management173 cited
  • 2000Business Marketing Comes of Age: A Comprehensive Review of the Literature154 cited
  • 1996Protecting intellectual property: Strategies and recommendations to deter counterfeiting and brand piracy in global markets147 cited
  • 1996An assessment of the impact of counterfeiting in international markets: The piracy paradox persists137 cited
  • 1989Remedies for product counterfeiting134 cited
  • 2002The evolution of generic brands in industrial markets: the challenges to owners of brand equity112 cited
  • 1999What High-Tech Managers Need to Know About Brands101 cited
  • 2001The Nightmare of International Product Piracy92 cited
  • 1999Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications56 cited

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2001
Brand custodianship:
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