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Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation

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References

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1991

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Handbook of consumer behavior

1,033 cited

1982Information Load and Consumer Decision Making778 cited

1995The One to One Future: Building Relationships One Customer at a Time696 cited

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2009Consumers' responses to brand websites: an interdisciplinary review116 cited
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2022The Joint Effects of Argument Quality and Interactivity on Nonprofessional Investors' Perceptions of Disclosure Credibility and Investment Decisions11 cited
2014Credibility and Interactivity: Persuasive Components of Ideological Group Websites6 cited
2015Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores5 cited
2016Effects of new-to-market e-store features on first time browsers5 cited