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Clients’ characteristics and marketing of products: some evidence from a financial institution
11 references·0 citing·50 second hop
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References

  • 1978Issues and Advances in Segmentation Research921 cited
  • 2000Mastering Data Mining: The Art and Science of Customer Relationship Management470 cited
  • 1987Market Segmentation: A Review384 cited
  • 1994Customer Preferences for Financial Services: An Analysis203 cited
  • 1999Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century171 cited
  • 1991A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation143 cited
  • 1994Mapping Customer Segments for Personal Financial Services142 cited
  • 1996Modifying Cluster-Based Segments to Enhance Agreement with an Exogenous Response Variable69 cited
  • 1988Some Observations on the State of the Art in Marketing Research42 cited
  • 1996Joint Segmentation on Distinct Interdependent Bases with Categorical Data39 cited
  • 1998Implementing Market Segmentation Strategies in UK Personal Financial Services: Problems and Progress30 cited

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