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Modeling Tourism Advertising Effectiveness
16 references·8 citing·34 second hop
Modeling Tourism Advertising Effectiveness (2005)Modeling Tourism Advertising EffectivenessAdvertising management (2007)Advertising managementA Multi-Criteria Approach to Destination Benchmarking (2004)A Multi-Criteria Approach to …How Advertising Effects Consumers (2003)How Advertising Effects Consu…How Advertising Affects Consumers (2003)How Advertising Affects Consu…The Effectiveness of Information and Color in Yellow Pages Advertising (2000)The Effectiveness of Informat…A Model For Predictive Measurements of Advertising Effectiveness (2000)A Model For Predictive Measur…Media differences in rational and emotional responses to advertising (1995)Media differences in rational…Advertising Effects and Effectiveness (1993)Advertising Effects and Effec…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Consumer Perceptions of the Media and their Advertising Content (1979)Consumer Perceptions of the M…Current issues and research in advertising (1978)Current issues and research i…Advertising in America: The consumer view (1969)Advertising in America: The c…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Defining Advertising Goals for Measured Advertising Results (1964)Defining Advertising Goals fo…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry (2019)A fad or the future? Examinin…Accreditation Effect on Quality of Education at Business Schools (2018)Accreditation Effect on Quali…Using skin conductance and facial electromyography to measure emotional responses to tourism advertising (2016)Using skin conductance and fa…The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity (2014)The Effectiveness of Integrat…Common practices in destination website design (2012)Common practices in destinati…Marketing Mix Modeling for the Tourism Industry: A Best Practices Approach (2011)Marketing Mix Modeling for th…Tourism marketing information and destination image management (2010)Tourism marketing information…Testing the impact of a promotional video on destination image change: application of China as a tourism destination (2009)Testing the impact of a promo…A Coefficient of Agreement for Nominal Scales (1960)Content Analysis: An Introduction to its Methodology. (1984)Web Quality Index (WQI) for official tourist destination websites. Proposal for an assessment system (2013)E-loyalty driven by website quality: The case of destination marketing organization websites (2017)The influences of tourists’ emotions on the selection of electronic word of mouth platforms (2017)Content Analysis: An Introduction to Its Methodology (2019)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Commitment-Trust Theory of Relationship Marketing (1994)A model of destination image formation (1999)The Development of the Hierarchy of Effects: An Historical Perspective (1987)Mind-Set Metrics in Market Response Models: An Integrative Approach (2010)Demonstrating the Value of Marketing (2016)Representing markets: The shaping of fashion trends by French and Italian fabric companies (2006)Marketing mix, customer value, and customer loyalty in social commerce (2017)Impact of Media Advertisements on Consumer Behaviour (2019)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Internet advertising: Is anybody watching? (2003)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)Survey of Internet users' attitudes toward Internet advertising (1999)Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities (2009)Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea (2015)How Consumers Assess the Value of Advertising (1995)
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References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 1978Current issues and research in advertising940 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2000A Model For Predictive Measurements of Advertising Effectiveness389 cited
  • 1964Defining Advertising Goals for Measured Advertising Results297 cited
  • 1993Advertising Effects and Effectiveness198 cited
  • 1969Advertising in America: The consumer view187 cited
  • 2007Advertising management111 cited
  • 2000The Effectiveness of Information and Color in Yellow Pages Advertising81 cited
  • 1995Media differences in rational and emotional responses to advertising74 cited
  • 2004A Multi-Criteria Approach to Destination Benchmarking69 cited
  • 2003How Advertising Affects Consumers61 cited
  • 1979Consumer Perceptions of the Media and their Advertising Content49 cited
  • 2003How Advertising Effects Consumers

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42 cited

Cited by

  • 2012Common practices in destination website design168 cited
  • 2010Tourism marketing information and destination image management151 cited
  • 2019A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry150 cited
  • 2016Using skin conductance and facial electromyography to measure emotional responses to tourism advertising143 cited
  • 2009Testing the impact of a promotional video on destination image change: application of China as a tourism destination138 cited
  • 2011Marketing Mix Modeling for the Tourism Industry: A Best Practices Approach19 cited
  • 2014The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity13 cited
  • 2018Accreditation Effect on Quality of Education at Business Schools12 cited