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Commercial Use of Conjoint Analysis: A Survey
2 references·16 citing·45 second hop
Commercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint Analysis: A Su…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Linear Programming Techniques for Multidimensional Analysis of Preferences (1973)Linear Programming Techniques…Conjoint Survey Experiments (2021)Conjoint Survey ExperimentsIncentive-Aligned Conjoint Analysis (2005)Incentive-Aligned Conjoint An…Fast Polyhedral Adaptive Conjoint Estimation (2003)Fast Polyhedral Adaptive Conj…Attribute-Based Methods (2003)Attribute-Based MethodsEliciting public preferences for healthcare: a systematic review of techniques (2001)Eliciting public preferences …Using conjoint analysis to take account of patient preferences and go beyond health outcomes: an application to in vitro fertilisation (1999)Using conjoint analysis to ta…Introduction to Attribute-Based Stated Choice Methods (1998)Introduction to Attribute-Bas…Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)Hierarchical Bayes Conjoint A…Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Commercial use of conjoint an…Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data (1993)Heuristics for Pricing and Po…Customer Value Assessment in Business Markets: (1992)Customer Value Assessment in …Stated preference and choice models applied to recreation research: A review (1990)Stated preference and choice …Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models (1989)Courtyard by Marriott: Design…Positioning and Pricing a Product Line (1988)Positioning and Pricing a Pro…Hybrid Models for Conjoint Analysis: An Expository Review (1984)Hybrid Models for Conjoint An…A General Approach to Product Design Optimization Via Conjoint Analysis (1981)A General Approach to Product…Importance-Performance Analysis (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Reliability of Nominal Data Based on Qualitative Judgments (1989)Customer value change in industrial marketing relationships: A call for new strategies and research (1997)The Future of Competition (2001)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Health Measurement Scales: A Practical Guide to Their Development and Use (1989)Deleting ‘irrational’ responses from discrete choice experiments: a case of investigating or imposing preferences? (2006)A new method for scoring additive multi‐attribute value models using pairwise rankings of alternatives (2008)Using the Nominal Group Technique: how to analyse across multiple groups (2014)Commercial Use of Conjoint Analysis: An Update (1989)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Psychometric Methods in Marketing Research: Part I, Conjoint Analysis (1995)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Conditional logit analysis of qualitative choice behavior (1972)Economics of coronary artery bypass grafting. (1985)Quality-adjusted Life Years, Utility Theory, and Healthy-years Equivalents (1989)Discrete choice experiments to measure consumer preferences for health and healthcare (2002)Several methods to investigate relative attribute impact in stated preference experiments (2007)Choice experiments in health: the good, the bad, the ugly and toward a brighter future (2009)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)The theory and practice of econometrics (1986)Designing Conjoint Choice Experiments Using Managers' Prior Beliefs (2001)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Measuring utility by a single-response sequential method (1964)Attention by design: Using attention checks to detect inattentive respondents and improve data quality (2017)Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)A review of experiments in tourism and hospitality (2020)Some New Three Level Designs for the Study of Quantitative Variables (1960)Statistics for Experimenters (1979)An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models (1992)Experimental designs, 2nd ed. (1957)Conjoint Measurement for Quantifying Judgmental Data (1971)Incorporating Prior Knowledge into the Analysis of Conjoint Studies (1995)A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best–worst scaling (2007)Estimating aggregate consumer preferences from online product reviews (2010)A Contingency View of Porter's "Generic Strategies" (1988)A subjective and objective integrated approach to determine attribute weights (1999)Multicriteria classification and sorting methods: A literature review (2002)
this work references cited by second hop

References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1973Linear Programming Techniques for Multidimensional Analysis of Preferences677 cited

Cited by

  • 2001Eliciting public preferences for healthcare: a systematic review of techniques641 cited
  • 1996Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs533 cited
  • 1992Customer Value Assessment in Business Markets:441 cited
  • 1994Commercial use of conjoint analysis in Europe: Results and critical reflections427 cited
  • 1981A General Approach to Product Design Optimization Via Conjoint Analysis349 cited
  • 1999Using conjoint analysis to take account of patient preferences and go beyond health outcomes: an application to in vitro fertilisation342 cited
  • 2005Incentive-Aligned Conjoint Analysis331 cited
  • 1984Hybrid Models for Conjoint Analysis: An Expository Review324 cited
  • 2003Attribute-Based Methods296 cited
  • 1988Positioning and Pricing a Product Line274 cited
  • 2021Conjoint Survey Experiments273 cited
  • 1989Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models248 cited
  • 1990

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Stated preference and choice models applied to recreation research: A review
237 cited
  • 1993Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data231 cited
  • 1998Introduction to Attribute-Based Stated Choice Methods219 cited
  • 2003Fast Polyhedral Adaptive Conjoint Estimation209 cited