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The effects of product expertise on consumer evaluations of new-product concepts
16 references·4 citing·37 second hop
The effects of product expertise on consumer evaluations of new-product concepts (1995)The effects of product expertise on consu…Advances in Consumer Research (2025)Advances in Consumer ResearchResearch in Consumer Behavior (2012)Research in Consumer BehaviorThe Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined (1992)The Effect of Prior Knowledge…The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments (1990)The Effects of Knowledge, Mot…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…Product Familiarity and Learning New Information (1984)Product Familiarity and Learn…Advances in Consumer Research (1983)Advances in Consumer ResearchProduct policy : concepts, methods, and strategy (1982)Product policy : concepts, me…Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…Successful Industrial Products from Customer Ideas (1978)Successful Industrial Product…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Drivers of managers’ affect (emotions) and corporate website usage: a comparative analysis between a developed and developing country (2020)Drivers of managers’ affect (…Evaluating Information Technology Systems Using Consumer Surveys: The Role of Personal Product Knowledge (2018)Evaluating Information Techno…The Effect of Overconfidence and Underconfidence on Consumer Value (2015)The Effect of Overconfidence …How prospective students choose universities: a buyer behaviour perspective (2001)How prospective students choo…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)An Information Processing Theory of Consumer Choice (1979)Seeking the Ideal Form: Product Design and Consumer Response (1995)Constructive Consumer Choice Processes (1998)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 1984Product Familiarity and Learning New Information922 cited
  • 1978Successful Industrial Products from Customer Ideas592 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1990The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments366 cited
  • 1992The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined

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341 cited
  • 2012Research in Consumer Behavior271 cited
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    • 2015The Effect of Overconfidence and Underconfidence on Consumer Value28 cited
    • 2001How prospective students choose universities: a buyer behaviour perspective16 cited
    • 2020Drivers of managers’ affect (emotions) and corporate website usage: a comparative analysis between a developed and developing country13 cited
    • 2018Evaluating Information Technology Systems Using Consumer Surveys: The Role of Personal Product Knowledge11 cited