References

• 1976A New Product Growth Model for Consumer Durables3,948 cited
• 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
• 1992Error measures for generalizing about forecasting methods: Empirical comparisons1,400 cited
• 1985A Propositional Inventory for New Diffusion Research1,209 cited
• 1994Why the Bass Model Fits without Decision Variables841 cited
• 1976Early Prediction of Market Success for New Grocery Products428 cited
• 1959The Pattern of Consumer Purchases349 cited
• 1992The evaluation of extrapolative forecasting methods265 cited
• 1971Stochastic Models of Buying Behavior.233 cited
• 1997Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models213 cited
• 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
• 1968Use of Consumer Panels for Brand-Share Prediction144 cited
• 1984The use of growth curves in forecasting market development—a review and appraisal138 cited
• 1983Pre-Test-Market Models: Validation and Managerial Implications96 cited
• 1971A Probablistic Market Model of Purchase Timing and Brand Selection