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Behavioral industrial marketing research in Germany and the United States—A comparison · Study

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ArticleBehavioral industrial marketing research in Germany and the United States—A comparison

Klaus Backhaus1985

Article1985

Behavioral industrial marketing research in Germany and the United States—A comparison

Klaus Backhaus · Franz-Karl Koch

9 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Quality and Supply Management

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References

1973Marketing Management: Analysis, Planning and Control 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 1972A Generic Concept of Marketing 1967Industrial buying and creative marketing 1973A Model of Industrial Buyer Behavior 1973Organizational Buying Behavior 1979Organizations and Environments.1965Dynamic marketing behavior : a functionalist theory of marketing

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2001Customer satisfaction in industrial markets: dimensional and multiple role issuesarticle · 6 shared references 2011The structure and evolution of business-to-business marketing: A citation and co-citation analysisarticle · 6 shared references 1985A review of industrial market segmentation research and a proposal for an integrated segmentation frameworkarticle · 6 shared references 2013Theoretical developments in industrial marketing management: Multidisciplinary perspectivesarticle · 6 shared references 1984The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justificationarticle · 5 shared references 1995Willingness of American industrial buyers to source internationallyarticle · 5 shared references

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Year1985

Typearticle

Published1985-10-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations9

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1016/0148-2963(85)90019-0

openalex_workW2016934850

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